MailOptin vs Master Addons

Master Addons wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinMaster Addons
Our score8.5/10 (better)8.2/10
Starts at$99/year$39/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionFree + paid plans
Active installs10K+30K+ (better)
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptinMaster Addons
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin

Choose Master Addons if…

  • Elementor users who want theme and popup builders in one plugin
  • Agencies managing several client sites
  • You want the lower starting price

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

Master Addons

  • Theme Builder
  • Popup Builder
  • Widget Builder
  • 80+ elements
  • Display conditions
  • Dynamic tags

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

Master Addons

  • Free version on WordPress.org
  • Lifetime option for one site at 129 USD
  • Theme Builder, Popup Builder and Widget Builder in one plugin
  • 14-day refund
  • Yearly plans include one year of updates and support, so renewal is needed to keep updates
  • Plans differ only by how many sites they cover
  • Prices on the deals page are part of a Halloween sale that ends 5 November

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

Master Addons

  • Personal yearlyStarts here

    $39/year

    1 site

    • Theme Builder, Popup Builder and Widget Builder
    • 80+ elements and extensions
    • 1 year of updates and support
  • Business yearly

    $99/year

    5 sites

    • Everything in Personal
    • Multisite support
    • Dynamic tags for ACF and Pods
  • Developer yearly

    $215/year

    100 sites

    • White label the plugin
    • Multisite support
    • 1 year of updates and support

MailOptin vs Master Addons questions

Is MailOptin better than Master Addons?

On our comparison Master Addons comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or Master Addons?

MailOptin starts at $99/year and Master Addons starts at $39/year.

Can I get MailOptin or Master Addons cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

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