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Icegram6.5/10WP Mail SMTP8.1/10

Icegram vs WP Mail SMTP

WP Mail SMTP wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureIcegramWP Mail SMTP
Our score6.5/108.1/10 (better)
Starts at$99/year$49/year (better)
Free versionYesYes
Refund window–14 days
BillingSubscriptionSubscription
Active installs–4M+
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorIcegramWP Mail SMTP
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Icegram if…

  • Site owners growing an email list
  • Marketers running popup or opt-in campaigns
Icegram reviewVisit Icegram (opens in a new tab)

Choose WP Mail SMTP if…

  • WordPress sites with email delivery problems
  • Agencies managing many client sites
  • You want the lower starting price
WP Mail SMTP reviewVisit WP Mail SMTP (opens in a new tab)

Features

Icegram

  • Popups, action bars and toasts
  • Two-step opt-in
  • Targeting rules
  • A/B split testing
  • Geographical targeting
  • Remote campaigns

WP Mail SMTP

  • Many mail services
  • Email logging
  • Email reports
  • Failure alerts
  • Backup connections
  • Smart email routing

Pros and cons

Icegram

  • Free Starter plan for a single site
  • Flat annual price for up to 3 sites on the Max plan
  • A/B split testing included on the Max plan
  • Advanced targeting and A/B testing need the paid Max plan
  • Paid plan is priced per year, not as a one-time purchase
  • Refund window is not stated on the pricing page

WP Mail SMTP

  • Free version on WordPress.org
  • Pro plan starts at 49 per year for one site
  • 14-day money-back guarantee
  • Works with many transactional mail services
  • Email logging, tracking and reports need the Pro plan
  • Setup done by the vendor costs extra on the Elite plan

Pricing plans

Icegram

  • Starter

    Free

    1 site

    • Popups, action bars and toasts
    • Basic targeting rules
    • Two-step opt-in

  • MaxStarts here

    $99/year

    3 sites

    • A/B split testing
    • Geographical targeting
    • Premium themes

WP Mail SMTP

  • ProStarts here

    $49/year

    1 site sites

    • Email logging, tracking and reports
    • Email failure alerts
    • Standard support

  • Elite

    $99/year

    Not stated sites

    • Everything in Pro
    • White glove setup by the vendor's experts
    • Priority support

  • Developer

    $199/year

    20 sites sites

    • Everything in Pro
    • Priority support
    • Backup connections

What Reddit says

Icegram

Not enough Reddit discussion yet.

WP Mail SMTP

Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.

Icegram vs WP Mail SMTP questions

Is Icegram better than WP Mail SMTP?

On our comparison WP Mail SMTP comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Icegram or WP Mail SMTP?

Icegram starts at $99/year and WP Mail SMTP starts at $49/year.

Can I get Icegram or WP Mail SMTP cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

Icegram

6.5/10

Icegram offers WordPress plugins for lead capture, call to action, and email marketing, helping convert visitors to subscribers and automate marketing campaigns.

Free version
Yes
Price
From $99/year
Category
Email marketing
Not announcedBlack Friday deal for Icegram

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