Easily set up WordPress email delivery with advanced WordPress SMTP features and experience secure delivery of your WordPress emails.
- Free version
- Yes
- Price
- See site
- Category
- Email marketing
Not announcedBlack Friday deal for FluentSMTP
FluentSMTP vs MailOptin
FluentSMTP wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | FluentSMTP | MailOptin |
|---|---|---|
| Our score | 8.7/10 (better) | 8.5/10 |
| Starts at | See website | $99/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free | Subscription |
| Active installs | 700K+ (better) | 10K+ |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | FluentSMTP | MailOptin |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose FluentSMTP if…
- Sites with forms or WooCommerce emails that fail to send
- Site owners who want a free SMTP plugin
Choose MailOptin if…
- WordPress sites building an email list
- Site owners who want popups and an autoresponder in one plugin
Features
FluentSMTP
- Multiple SMTP providers
- Email logs
- Smart routing
- Reporting
MailOptin
- Lead generation
- Email automation
- Exit intent
- Targeted campaigns
- A/B testing
- Built-in analytics
Pros and cons
FluentSMTP
- 100% free and open source, with no paid version
- Supports 10+ SMTP providers, including Amazon SES
- Email logs help diagnose failed WordPress emails
- Free on WordPress.org
- You need an account with an SMTP provider or your own mail server
- No paid support plan is listed
MailOptin
- Free version available on WordPress.org with 10,000+ active installations
- Lifetime Pro option at 999 with no annual renewals
- 14-day money-back guarantee on paid plans
- Built-in A/B testing and analytics for opt-in forms
- Only 3 verified G2 reviews, so little review data to compare
- Works with WordPress only, not WordPress.com plans without custom plugin support
- Paid plans start at 99 per year for one site
Pricing plans
FluentSMTP
Plans not listed. See FluentSMTP pricing
MailOptin
StandardStarts here
$99/year
1 site sites
- Lead generation
Pro
$289/year
3 sites sites
- Lead generation
- Email automation
- Newsletters
Agency
$499/year
Unlimited sites
- Lead generation
- Email automation
- Newsletters
FluentSMTP vs MailOptin questions
Is FluentSMTP better than MailOptin?
On our comparison FluentSMTP comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, FluentSMTP or MailOptin?
FluentSMTP starts at See website and MailOptin starts at $99/year.
Can I get FluentSMTP or MailOptin cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.
- Free version
- Yes
- Price
- From $99/year
- Category
- Email marketing
Not announcedBlack Friday deal for MailOptin
