FluentCRM vs Master Addons

FluentCRM wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluentCRMMaster Addons
Our score8.6/10 (better)8.2/10
Starts at$103/year$39/year (better)
Free versionYesYes
Refund window–14 days
BillingSubscriptionFree + paid plans
Active installs80K+ (better)30K+
Last Black Friday40% off–
CategoryEmail marketingEmail marketing
VendorFluentCRMMaster Addons
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FluentCRM if…

  • WordPress site owners replacing a hosted email tool
  • Agencies managing email for client sites

Choose Master Addons if…

  • Elementor users who want theme and popup builders in one plugin
  • Agencies managing several client sites
  • You want the lower starting price

Features

FluentCRM

  • Email automation builder
  • Unlimited contacts and campaigns
  • Segmentation with tags and lists
  • Email campaign reports
  • Funnel builder
  • Built-in opt-in forms
  • 45+ free integrations

Master Addons

  • Theme Builder
  • Popup Builder
  • Widget Builder
  • 80+ elements
  • Display conditions
  • Dynamic tags

Pros and cons

FluentCRM

  • Free version available on WordPress.org
  • Priced by number of sites, with no fees as the contact list grows
  • Contact and campaign data is stored in your own WordPress database
  • Integrates with WooCommerce and common LMS and membership plugins
  • Email delivery depends on an SMTP service such as Amazon SES
  • Runs only inside the WordPress dashboard
  • No lifetime plan is listed on the pricing page

Master Addons

  • Free version on WordPress.org
  • Lifetime option for one site at 129 USD
  • Theme Builder, Popup Builder and Widget Builder in one plugin
  • 14-day refund
  • Yearly plans include one year of updates and support, so renewal is needed to keep updates
  • Plans differ only by how many sites they cover
  • Prices on the deals page are part of a Halloween sale that ends 5 November

Pricing plans

FluentCRM

  • Solo / BloggerStarts here

    $103/year

    1 site

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Small Business

    $199/year

    5 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Agency

    $399/year

    50 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

Master Addons

  • Personal yearlyStarts here

    $39/year

    1 site

    • Theme Builder, Popup Builder and Widget Builder
    • 80+ elements and extensions
    • 1 year of updates and support
  • Business yearly

    $99/year

    5 sites

    • Everything in Personal
    • Multisite support
    • Dynamic tags for ACF and Pods
  • Developer yearly

    $215/year

    100 sites

    • White label the plugin
    • Multisite support
    • 1 year of updates and support

FluentCRM vs Master Addons questions

Is FluentCRM better than Master Addons?

On our comparison FluentCRM comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, FluentCRM or Master Addons?

FluentCRM starts at $103/year and Master Addons starts at $39/year.

Can I get FluentCRM or Master Addons cheaper on Black Friday?

Both are on our Black Friday tracker. FluentCRM was 40% off last year.

Both products

Related comparisons