FluentCRM vs MailPoet

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluentCRMMailPoet
Our score8.6/10 (better)8.3/10
Starts at$103/year$8/month
Free versionYesYes
Refund window––
BillingSubscriptionFree + paid plans
Active installs80K+500K+ (better)
Last Black Friday40% off–
CategoryEmail marketingEmail marketing
VendorFluentCRMMailPoet
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FluentCRM if…

  • WordPress site owners replacing a hosted email tool
  • Agencies managing email for client sites

Choose MailPoet if…

  • Bloggers and small businesses
  • WooCommerce stores sending store emails

Features

FluentCRM

  • Email automation builder
  • Unlimited contacts and campaigns
  • Segmentation with tags and lists
  • Email campaign reports
  • Funnel builder
  • Built-in opt-in forms
  • 45+ free integrations

MailPoet

  • Newsletter builder
  • Signup forms
  • WooCommerce emails
  • Automation
  • Segmentation
  • Sending service

Pros and cons

FluentCRM

  • Free version available on WordPress.org
  • Priced by number of sites, with no fees as the contact list grows
  • Contact and campaign data is stored in your own WordPress database
  • Integrates with WooCommerce and common LMS and membership plugins
  • Email delivery depends on an SMTP service such as Amazon SES
  • Runs only inside the WordPress dashboard
  • No lifetime plan is listed on the pricing page

MailPoet

  • Free plan for small lists
  • Newsletters are created inside WordPress
  • WooCommerce email features
  • Automation and detailed statistics need a paid plan
  • Multisite support is limited
  • Free download emails carry MailPoet branding

Pricing plans

FluentCRM

  • Solo / BloggerStarts here

    $103/year

    1 site

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Small Business

    $199/year

    5 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Agency

    $399/year

    50 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

MailPoet

  • CreatorStarts here

    $8/month

    • All Business features except the Sending Service
    • For 500 subscribers
  • Business

    $10/month

    • Unlimited emails per month
    • Removes MailPoet branding
    • Priority support
  • Agency

    $30/month

    50 websites sites

    • Use MailPoet on 50 websites
    • 500 subscribers per instance

FluentCRM vs MailPoet questions

Is FluentCRM better than MailPoet?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, FluentCRM or MailPoet?

FluentCRM starts at $103/year and MailPoet starts at $8/month.

Can I get FluentCRM or MailPoet cheaper on Black Friday?

Both are on our Black Friday tracker. FluentCRM was 40% off last year.

Both products

MailPoet

8.3/10

MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.

Free version
Yes
Price
From $8/month
Category
Email marketing

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