FluentCRM vs FluentSMTP

FluentSMTP wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluentCRMFluentSMTP
Our score8.6/108.7/10 (better)
Starts at$103/yearSee website
Free versionYesYes
Refund window––
BillingSubscriptionFree
Active installs80K+700K+ (better)
Last Black Friday40% off–
CategoryEmail marketingEmail marketing
VendorFluentCRMFluentSMTP
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FluentCRM if…

  • WordPress site owners replacing a hosted email tool
  • Agencies managing email for client sites

Choose FluentSMTP if…

  • Sites with forms or WooCommerce emails that fail to send
  • Site owners who want a free SMTP plugin

Features

FluentCRM

  • Email automation builder
  • Unlimited contacts and campaigns
  • Segmentation with tags and lists
  • Email campaign reports
  • Funnel builder
  • Built-in opt-in forms
  • 45+ free integrations

FluentSMTP

  • Multiple SMTP providers
  • Email logs
  • Smart routing
  • Reporting

Pros and cons

FluentCRM

  • Free version available on WordPress.org
  • Priced by number of sites, with no fees as the contact list grows
  • Contact and campaign data is stored in your own WordPress database
  • Integrates with WooCommerce and common LMS and membership plugins
  • Email delivery depends on an SMTP service such as Amazon SES
  • Runs only inside the WordPress dashboard
  • No lifetime plan is listed on the pricing page

FluentSMTP

  • 100% free and open source, with no paid version
  • Supports 10+ SMTP providers, including Amazon SES
  • Email logs help diagnose failed WordPress emails
  • Free on WordPress.org
  • You need an account with an SMTP provider or your own mail server
  • No paid support plan is listed

Pricing plans

FluentCRM

  • Solo / BloggerStarts here

    $103/year

    1 site

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Small Business

    $199/year

    5 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Agency

    $399/year

    50 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

FluentSMTP

Plans not listed. See FluentSMTP pricing

FluentCRM vs FluentSMTP questions

Is FluentCRM better than FluentSMTP?

On our comparison FluentSMTP comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, FluentCRM or FluentSMTP?

FluentCRM starts at $103/year and FluentSMTP starts at See website.

Can I get FluentCRM or FluentSMTP cheaper on Black Friday?

Both are on our Black Friday tracker. FluentCRM was 40% off last year.

Both products

Easily set up WordPress email delivery with advanced WordPress SMTP features and experience secure delivery of your WordPress emails.

Free version
Yes
Price
See site
Category
Email marketing

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