EWWW Image Optimizer – Smashing Performance
- Free version
- Yes
- Price
- From $80/year
- Category
- Performance
Not announcedBlack Friday deal for EWWW Image Optimizer
EWWW Image Optimizer vs WP Rocket
EWWW Image Optimizer wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EWWW Image Optimizer | WP Rocket |
|---|---|---|
| Our score | 8.7/10 (better) | 6.3/10 |
| Starts at | $80/year | $4/month |
| Free version | Yes (better) | No |
| Refund window | – | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 1M+ | – |
| Last Black Friday | – | 40% off |
| Category | Performance | Performance |
| Vendor | EWWW Image Optimizer | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EWWW Image Optimizer if…
- Sites with many images that need automatic compression
- Site owners who want a CDN for images
- You want to start free
Choose WP Rocket if…
- Site owners who want caching without editing code
- Sites that run WooCommerce or multilingual setups
Features
EWWW Image Optimizer
- Free image optimization plugin
- Easy IO CDN
- Compress API credits
- 30-day image backups
- SWIS Performance
- Critical CSS
WP Rocket
- Page caching
- LazyLoad
- Preload
- Delay JavaScript
- Remove unused CSS
- Rocket Insights
- Built-in CDN
Pros and cons
EWWW Image Optimizer
- Free WordPress.org plugin with unlimited image optimization
- Average 4.8 out of 5 on WordPress.org from 1,841 reviews
- Unlimited sites on every paid plan
- Monthly and yearly billing options
- CDN and cloud features need a paid plan
- Standard includes 50 GB of bandwidth
- Infinite overages are billed at $0.065 per GB
WP Rocket
- Vendor says about 80% of web performance best practices are applied automatically
- 14-day free trial
- 14-day money-back guarantee
- Rocket Insights is included on every plan
- No free version on WordPress.org
- Renewals are at full price after the first year
- Only the Multi plan covers more than 3 websites
Pricing plans
EWWW Image Optimizer
StandardStarts here
$80/year
Unlimited sites
- Easy IO CDN with auto-WebP/AVIF
- 300k premium compression credits
- SWIS Performance plugin included
Growth
$160/year
Unlimited sites
- 200 GB bandwidth
- 100+ CDN locations
- Custom domains and watermarking
Infinite
$320/year
Unlimited sites
- 400 GB bandwidth
- 1.2m premium compression credits
- Hotlink protection and bot controls
WP Rocket
SingleStarts here
$4/month
1 site
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Plus
$8/month
3 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Multi
$20/month
50 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
What Reddit says
EWWW Image Optimizer
Not enough Reddit discussion yet.
WP Rocket
Reddit users are mostly negative about WP Rocket, mainly over license changes and renewal pricing that many call price gouging. Others report bugs, including a fatal error after updating to WordPress 7.1 and a recurring firewall or Cloudflare block, though some still say it delivers strong PageSpeed scores.
EWWW Image Optimizer vs WP Rocket questions
Is EWWW Image Optimizer better than WP Rocket?
On our comparison EWWW Image Optimizer comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, EWWW Image Optimizer or WP Rocket?
EWWW Image Optimizer starts at $80/year and WP Rocket starts at $4/month.
Can I get EWWW Image Optimizer or WP Rocket cheaper on Black Friday?
Both are on our Black Friday tracker. WP Rocket was 40% off last year.
Both products
WP Rocket is a powerful speed optimization plugin that helps improve your website's loading time and performance significantly with minimal effort.
- Free version
- No
- Price
- From $4/month
- Category
- Performance
Not announcedBlack Friday deal for WP Rocket
