EmailKit is an email template builder for WordPress and WooCommerce emails.
- Free version
- Yes
- Price
- From $31/year
- Category
- Email marketing
Not announcedBlack Friday deal for EmailKit
EmailKit vs WP Mail SMTP
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EmailKit | WP Mail SMTP |
|---|---|---|
| Our score | 8.1/10 | 8.1/10 |
| Starts at | $31/year (better) | $49/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 70K+ | 4M+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | Wpmet | WP Mail SMTP |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EmailKit if…
- WooCommerce stores customizing order emails
- Site owners who want branded emails without code
- You want the lower starting price
Choose WP Mail SMTP if…
- WordPress sites with email delivery problems
- Agencies managing many client sites
Features
EmailKit
- Email template builder
- WooCommerce email templates
- Dynamic shortcodes
- Send test emails
- Saved templates
WP Mail SMTP
- Many mail services
- Email logging
- Email reports
- Failure alerts
- Backup connections
- Smart email routing
Pros and cons
EmailKit
- Free version on WordPress.org
- Templates for 11+ WooCommerce emails
- 14-day refund window on paid plans
- Saving templates needs a paid plan
- Lifetime Personal plan costs $80, versus $31 per year
WP Mail SMTP
- Free version on WordPress.org
- Pro plan starts at 49 per year for one site
- 14-day money-back guarantee
- Works with many transactional mail services
- Email logging, tracking and reports need the Pro plan
- Setup done by the vendor costs extra on the Elite plan
Pricing plans
EmailKit
PersonalStarts here
$31/year
1 site sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Professional
$52/year
5 sites sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Agency
$97/year
Unlimited sites
- 1 year support and updates
- 15+ templates
- 23+ elements
WP Mail SMTP
ProStarts here
$49/year
1 site sites
- Email logging, tracking and reports
- Email failure alerts
- Standard support
Elite
$99/year
Not stated sites
- Everything in Pro
- White glove setup by the vendor's experts
- Priority support
Developer
$199/year
20 sites sites
- Everything in Pro
- Priority support
- Backup connections
What Reddit says
EmailKit
Not enough Reddit discussion yet.
WP Mail SMTP
Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.
EmailKit vs WP Mail SMTP questions
Is EmailKit better than WP Mail SMTP?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, EmailKit or WP Mail SMTP?
EmailKit starts at $31/year and WP Mail SMTP starts at $49/year.
Can I get EmailKit or WP Mail SMTP cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
#1 WordPress SMTP Plugin in the World
- Free version
- Yes
- Price
- From $49/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Mail SMTP