EmailKit vs FluentCRM

FluentCRM wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureEmailKitFluentCRM
Our score8.1/108.6/10 (better)
Starts at$31/year (better)$103/year
Free versionYesYes
Refund window14 days–
BillingFree + paid plansSubscription
Active installs70K+80K+ (better)
Last Black Friday–40% off
CategoryEmail marketingEmail marketing
VendorWpmetFluentCRM
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose EmailKit if…

  • WooCommerce stores customizing order emails
  • Site owners who want branded emails without code
  • You want the lower starting price

Choose FluentCRM if…

  • WordPress site owners replacing a hosted email tool
  • Agencies managing email for client sites

Features

EmailKit

  • Email template builder
  • WooCommerce email templates
  • Dynamic shortcodes
  • Send test emails
  • Saved templates

FluentCRM

  • Email automation builder
  • Unlimited contacts and campaigns
  • Segmentation with tags and lists
  • Email campaign reports
  • Funnel builder
  • Built-in opt-in forms
  • 45+ free integrations

Pros and cons

EmailKit

  • Free version on WordPress.org
  • Templates for 11+ WooCommerce emails
  • 14-day refund window on paid plans
  • Saving templates needs a paid plan
  • Lifetime Personal plan costs $80, versus $31 per year

FluentCRM

  • Free version available on WordPress.org
  • Priced by number of sites, with no fees as the contact list grows
  • Contact and campaign data is stored in your own WordPress database
  • Integrates with WooCommerce and common LMS and membership plugins
  • Email delivery depends on an SMTP service such as Amazon SES
  • Runs only inside the WordPress dashboard
  • No lifetime plan is listed on the pricing page

Pricing plans

EmailKit

  • PersonalStarts here

    $31/year

    1 site sites

    • 1 year support and updates
    • 15+ templates
    • 23+ elements
  • Professional

    $52/year

    5 sites sites

    • 1 year support and updates
    • 15+ templates
    • 23+ elements
  • Agency

    $97/year

    Unlimited sites

    • 1 year support and updates
    • 15+ templates
    • 23+ elements

FluentCRM

  • Solo / BloggerStarts here

    $103/year

    1 site

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Small Business

    $199/year

    5 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support
  • Agency

    $399/year

    50 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

EmailKit vs FluentCRM questions

Is EmailKit better than FluentCRM?

On our comparison FluentCRM comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, EmailKit or FluentCRM?

EmailKit starts at $31/year and FluentCRM starts at $103/year.

Can I get EmailKit or FluentCRM cheaper on Black Friday?

Both are on our Black Friday tracker. FluentCRM was 40% off last year.

Both products

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