The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs PopupAlly
Easy WP SMTP wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | PopupAlly |
|---|---|---|
| Our score | 7.8/10 (better) | 7.7/10 |
| Starts at | $49.50/year | $49.50/year |
| Free version | Yes (better) | No |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 500K+ (better) | 2K+ |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | PopupAlly |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
- You want to start free
Choose PopupAlly if…
- Bloggers and small sites building an email list
- Site owners who want low-cost popups
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
PopupAlly
- Unlimited popups and opt-ins
- Signup forms without code
- Polite popup behavior
- Personal or business site use
- Email support and updates
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
PopupAlly
- Pro costs $49.50 per year as listed
- 14-day money-back guarantee
- No monthly fees
- No free plan is listed on the pricing page
- Only one plan is offered, with no site-count tiers
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
PopupAlly
PopupAlly ProStarts here
$49.50/year
personal or business website sites
- Unlimited popups and opt-ins
- Email support and ongoing plugin updates
- Full 14 day money back guarantee
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
PopupAlly
Not enough Reddit discussion yet.
Easy WP SMTP vs PopupAlly questions
Is Easy WP SMTP better than PopupAlly?
On our comparison Easy WP SMTP comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or PopupAlly?
Easy WP SMTP starts at $49.50/year and PopupAlly starts at $49.50/year.
Can I get Easy WP SMTP or PopupAlly cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
Allows you to create popups in WordPress using a drag-and-drop popup builder.
- Free version
- No
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for PopupAlly