The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs Poptics
Easy WP SMTP wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | Poptics |
|---|---|---|
| Our score | 7.8/10 | 8.3/10 (better) |
| Starts at | $49.50/year (better) | $59/year |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Subscription | Free + paid plans |
| Active installs | 500K+ (better) | 1K+ |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | Aethonic |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
- You want the lower starting price
Choose Poptics if…
- Marketers growing an email list
- Stores running promotions on WooCommerce
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
Poptics
- Exit-intent popups
- Smart A/B testing
- Targeting and scheduling
- Email tool integrations
- WooCommerce support
- Campaign analytics
- Drag and drop builder
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
Poptics
- Free version available on WordPress.org
- Exit-intent and A/B testing are included in every plan
- Lifetime license option for the Standard, Premium, and Agency tiers
- Integrations with Mailchimp, ActiveCampaign, FluentCRM, and Zapier
- Live call support is only on the Agency plan
- Money-back terms are not stated with a number of days
- No free trial is listed on the pricing page
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Poptics
StandardStarts here
$59/year
1 domain sites
- All features included
- 1 year email support
- 1 year of updates
Premium
$104/year
50 domains sites
- All features included
- 1 year email support
- 1 year of updates
Agency
$204/year
500 domains sites
- All features included
- 1 year email and live call support
- 1 year of updates
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
Poptics
Not enough Reddit discussion yet.
Easy WP SMTP vs Poptics questions
Is Easy WP SMTP better than Poptics?
On our comparison Easy WP SMTP comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or Poptics?
Easy WP SMTP starts at $49.50/year and Poptics starts at $59/year.
Can I get Easy WP SMTP or Poptics cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
Poptics is a WordPress popup builder that helps generate leads, reduce cart abandonment, promote offers, and improve conversions with no-code popups.
- Free version
- Yes
- Price
- From $59/year
- Category
- Email marketing
Not announcedBlack Friday deal for Poptics