The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs Master Addons
Master Addons wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | Master Addons |
|---|---|---|
| Our score | 7.8/10 | 8.2/10 (better) |
| Starts at | $49.50/year | $39/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Free + paid plans |
| Active installs | 500K+ (better) | 30K+ |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | Master Addons |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
Choose Master Addons if…
- Elementor users who want theme and popup builders in one plugin
- Agencies managing several client sites
- You want the lower starting price
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
Master Addons
- Theme Builder
- Popup Builder
- Widget Builder
- 80+ elements
- Display conditions
- Dynamic tags
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
Master Addons
- Free version on WordPress.org
- Lifetime option for one site at 129 USD
- Theme Builder, Popup Builder and Widget Builder in one plugin
- 14-day refund
- Yearly plans include one year of updates and support, so renewal is needed to keep updates
- Plans differ only by how many sites they cover
- Prices on the deals page are part of a Halloween sale that ends 5 November
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Master Addons
Personal yearlyStarts here
$39/year
1 site
- Theme Builder, Popup Builder and Widget Builder
- 80+ elements and extensions
- 1 year of updates and support
Business yearly
$99/year
5 sites
- Everything in Personal
- Multisite support
- Dynamic tags for ACF and Pods
Developer yearly
$215/year
100 sites
- White label the plugin
- Multisite support
- 1 year of updates and support
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
Master Addons
Not enough Reddit discussion yet.
Easy WP SMTP vs Master Addons questions
Is Easy WP SMTP better than Master Addons?
On our comparison Master Addons comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or Master Addons?
Easy WP SMTP starts at $49.50/year and Master Addons starts at $39/year.
Can I get Easy WP SMTP or Master Addons cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
Master Addons – Best Elementor Addons & Extensions
- Free version
- Yes
- Price
- From $39/year
- Category
- Email marketing
Not announcedBlack Friday deal for Master Addons