The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs MailPoet
MailPoet wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | MailPoet |
|---|---|---|
| Our score | 7.8/10 | 8.3/10 (better) |
| Starts at | $49.50/year | $8/month |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Subscription | Free + paid plans |
| Active installs | 500K+ | 500K+ |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | MailPoet |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
Choose MailPoet if…
- Bloggers and small businesses
- WooCommerce stores sending store emails
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
MailPoet
- Newsletter builder
- Signup forms
- WooCommerce emails
- Automation
- Segmentation
- Sending service
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
MailPoet
- Free plan for small lists
- Newsletters are created inside WordPress
- WooCommerce email features
- Automation and detailed statistics need a paid plan
- Multisite support is limited
- Free download emails carry MailPoet branding
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
MailPoet
CreatorStarts here
$8/month
- All Business features except the Sending Service
- For 500 subscribers
Business
$10/month
- Unlimited emails per month
- Removes MailPoet branding
- Priority support
Agency
$30/month
50 websites sites
- Use MailPoet on 50 websites
- 500 subscribers per instance
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
MailPoet
Not enough Reddit discussion yet.
Easy WP SMTP vs MailPoet questions
Is Easy WP SMTP better than MailPoet?
On our comparison MailPoet comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or MailPoet?
Easy WP SMTP starts at $49.50/year and MailPoet starts at $8/month.
Can I get Easy WP SMTP or MailPoet cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.
- Free version
- Yes
- Price
- From $8/month
- Category
- Email marketing
Not announcedBlack Friday deal for MailPoet