The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs MailOptin
Easy WP SMTP wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | MailOptin |
|---|---|---|
| Our score | 7.8/10 | 8.5/10 (better) |
| Starts at | $49.50/year (better) | $99/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 500K+ (better) | 10K+ |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | MailOptin |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
- You want the lower starting price
Choose MailOptin if…
- WordPress sites building an email list
- Site owners who want popups and an autoresponder in one plugin
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
MailOptin
- Lead generation
- Email automation
- Exit intent
- Targeted campaigns
- A/B testing
- Built-in analytics
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
MailOptin
- Free version available on WordPress.org with 10,000+ active installations
- Lifetime Pro option at 999 with no annual renewals
- 14-day money-back guarantee on paid plans
- Built-in A/B testing and analytics for opt-in forms
- Only 3 verified G2 reviews, so little review data to compare
- Works with WordPress only, not WordPress.com plans without custom plugin support
- Paid plans start at 99 per year for one site
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
MailOptin
StandardStarts here
$99/year
1 site sites
- Lead generation
Pro
$289/year
3 sites sites
- Lead generation
- Email automation
- Newsletters
Agency
$499/year
Unlimited sites
- Lead generation
- Email automation
- Newsletters
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
MailOptin
Not enough Reddit discussion yet.
Easy WP SMTP vs MailOptin questions
Is Easy WP SMTP better than MailOptin?
On our comparison Easy WP SMTP comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or MailOptin?
Easy WP SMTP starts at $49.50/year and MailOptin starts at $99/year.
Can I get Easy WP SMTP or MailOptin cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.
- Free version
- Yes
- Price
- From $99/year
- Category
- Email marketing
Not announcedBlack Friday deal for MailOptin