The Freaky Blog
Easy WP SMTP7.8/10FluentCRM8.6/10

Easy WP SMTP vs FluentCRM

Easy WP SMTP wins 3 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureEasy WP SMTPFluentCRM
Our score7.8/108.6/10 (better)
Starts at$49.50/year (better)$103/year
Free versionYesYes
Refund window14 days–
BillingSubscriptionSubscription
Active installs500K+ (better)80K+
Last Black Friday70% off (better)40% off
CategoryEmail marketingEmail marketing
VendorEasy WP SMTPFluentCRM
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Easy WP SMTP if…

  • Site owners fixing contact form and WooCommerce email delivery
  • Agencies managing several client sites
  • You want the lower starting price
Easy WP SMTP reviewVisit Easy WP SMTP (opens in a new tab)

Choose FluentCRM if…

  • WordPress site owners replacing a hosted email tool
  • Agencies managing email for client sites
FluentCRM reviewVisit FluentCRM (opens in a new tab)

Features

Easy WP SMTP

  • Setup wizard
  • Many mailer options
  • Gmail and Microsoft 365 connection
  • Email logging
  • Email failure alerts
  • Backup connection

FluentCRM

  • Email automation builder
  • Unlimited contacts and campaigns
  • Segmentation with tags and lists
  • Email campaign reports
  • Funnel builder
  • Built-in opt-in forms
  • 45+ free integrations

Pros and cons

Easy WP SMTP

  • Free version on WordPress.org with a 4.6 star rating
  • Works with many transactional mailers and custom SMTP servers
  • Setup wizard for first-time configuration
  • 14-day refund on paid plans
  • Gmail, Microsoft 365 and Amazon SES connections need a paid plan
  • Email logs, alerts, and backup connections need a paid plan
  • Paid plans renew yearly and are priced per site count

FluentCRM

  • Free version available on WordPress.org
  • Priced by number of sites, with no fees as the contact list grows
  • Contact and campaign data is stored in your own WordPress database
  • Integrates with WooCommerce and common LMS and membership plugins
  • Email delivery depends on an SMTP service such as Amazon SES
  • Runs only inside the WordPress dashboard
  • No lifetime plan is listed on the pricing page

Pricing plans

Easy WP SMTP

  • BasicStarts here

    $49.50/year

    1 site

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers

  • Plus

    $99.50/year

    5 sites

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers

  • Pro

    $199.50/year

    10 sites

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers

FluentCRM

  • Solo / BloggerStarts here

    $103/year

    1 site

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

  • Small Business

    $199/year

    5 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

  • Agency

    $399/year

    50 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

What Reddit says

Easy WP SMTP

Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.

FluentCRM

Not enough Reddit discussion yet.

Easy WP SMTP vs FluentCRM questions

Is Easy WP SMTP better than FluentCRM?

On our comparison Easy WP SMTP comes out ahead on 3 of 4 measurable points. The right pick still depends on what you build.

Which is cheaper, Easy WP SMTP or FluentCRM?

Easy WP SMTP starts at $49.50/year and FluentCRM starts at $103/year.

Can I get Easy WP SMTP or FluentCRM cheaper on Black Friday?

Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year. FluentCRM was 40% off last year.

Both products

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