The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs EmailKit
EmailKit wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | EmailKit |
|---|---|---|
| Our score | 7.8/10 | 8.1/10 (better) |
| Starts at | $49.50/year | $31/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Free + paid plans |
| Active installs | 500K+ (better) | 70K+ |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | Wpmet |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
Choose EmailKit if…
- WooCommerce stores customizing order emails
- Site owners who want branded emails without code
- You want the lower starting price
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
EmailKit
- Email template builder
- WooCommerce email templates
- Dynamic shortcodes
- Send test emails
- Saved templates
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
EmailKit
- Free version on WordPress.org
- Templates for 11+ WooCommerce emails
- 14-day refund window on paid plans
- Saving templates needs a paid plan
- Lifetime Personal plan costs $80, versus $31 per year
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
EmailKit
PersonalStarts here
$31/year
1 site sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Professional
$52/year
5 sites sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Agency
$97/year
Unlimited sites
- 1 year support and updates
- 15+ templates
- 23+ elements
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
EmailKit
Not enough Reddit discussion yet.
Easy WP SMTP vs EmailKit questions
Is Easy WP SMTP better than EmailKit?
On our comparison EmailKit comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or EmailKit?
Easy WP SMTP starts at $49.50/year and EmailKit starts at $31/year.
Can I get Easy WP SMTP or EmailKit cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
EmailKit is an email template builder for WordPress and WooCommerce emails.
- Free version
- Yes
- Price
- From $31/year
- Category
- Email marketing
Not announcedBlack Friday deal for EmailKit