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Bricks Builder7.9/10Shoptimizer

Bricks Builder vs Shoptimizer

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureBricks BuilderShoptimizer
Our score7.9/10Not rated
Starts at$79/year$49/year (better)
Free versionNoNo
Refund window60 days (better)10 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday25% off–
CategoryThemesThemes
VendorBricksCommerceGurus
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Bricks Builder if…

  • Developers building custom WordPress sites
  • Agencies managing several client sites
Bricks Builder reviewVisit Bricks Builder (opens in a new tab)

Choose Shoptimizer if…

  • WooCommerce store owners
  • Stores focused on speed and conversions
  • You want the lower starting price
Shoptimizer reviewVisit Shoptimizer (opens in a new tab)

Features

Bricks Builder

  • 149 built-in elements
  • Query Loop Builder
  • WooCommerce Builder
  • Popup Builder
  • Menu Builder
  • Conditions and Interactions

Shoptimizer

  • Fast WooCommerce performance
  • Conversion-focused design
  • SEO enhancements
  • Accessibility
  • Page builder support

Pros and cons

Bricks Builder

  • Includes a full set of features in every plan
  • Free to try online at try.bricksbuilder.io before buying
  • 60-day money-back guarantee
  • Lifetime option at $599 covers unlimited sites
  • No free version for live sites
  • Starter, Business and Agency are yearly subscriptions
  • Classic PHP theme rather than a block theme

Shoptimizer

  • Fast default performance per the vendor
  • GPL license allows use on unlimited sites
  • 10-day money-back guarantee
  • One domain per license
  • No free version listed
  • Updates and support are included for one year, then renew

Pricing plans

Bricks Builder

  • StarterStarts here

    $79/year

    1 website sites

    • Updates and support for the subscription term
    • All features included

  • Business

    $149/year

    3 websites sites

    • Updates and support for the subscription term
    • All features included

  • Agency

    $249/year

    Unlimited sites

    • Updates and support for the subscription term
    • Eligible for Bricks Expert Listing

Shoptimizer

  • ShoptimizerStarts here

    $49/year

    1 domain sites

    • 1 year of updates and premium support
    • GPL license
    • Regular price $99

What Reddit says

Bricks Builder

Reddit users discuss Bricks Builder mostly in a positive way, covering the 2.4 release, tutorials, and users who are switching over from Elementor. Users comparing it with Elementor point to its cleaner code, and most visible posts are release notes, add-ons, and community templates rather than complaints.

Shoptimizer

Not enough Reddit discussion yet.

Bricks Builder vs Shoptimizer questions

Is Bricks Builder better than Shoptimizer?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, Bricks Builder or Shoptimizer?

Bricks Builder starts at $79/year and Shoptimizer starts at $49/year.

Can I get Bricks Builder or Shoptimizer cheaper on Black Friday?

Both are on our Black Friday tracker. Bricks Builder was 25% off last year.

Both products

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