Flatsome is a multipurpose WooCommerce theme with a drag-and-drop UX Builder and pre-designed layouts.
- Free version
- No
- Price
- From $59 lifetime
- Category
- Themes
Not announcedBlack Friday deal for Flatsome
Flatsome vs Shoptimizer
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Flatsome | Shoptimizer |
|---|---|---|
| Our score | 6.7/10 | Not rated |
| Starts at | $59 lifetime | $49/year |
| Free version | No | No |
| Refund window | – | 10 days |
| Billing | One-time payment | Subscription |
| Active installs | – | – |
| Last Black Friday | – | – |
| Category | Themes | Themes |
| Vendor | UX Themes | CommerceGurus |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Flatsome if…
- WooCommerce store owners
- Freelancers building small shops for clients
Choose Shoptimizer if…
- WooCommerce store owners
- Stores focused on speed and conversions
Features
Flatsome
- UX Builder
- Header and footer builder
- Pre-designed layouts
- WooCommerce store setup
- Blog element
- Parallax and promo sections
Shoptimizer
- Fast WooCommerce performance
- Conversion-focused design
- SEO enhancements
- Accessibility
- Page builder support
Pros and cons
Flatsome
- Top-selling ThemeForest WooCommerce theme with 270,820 sales
- ThemeForest rating of 4.83 out of 5 from 8,154 ratings
- Regular license is a one-time $59 for one end product
- Pre-designed layouts and a Wireframe Kit to start from
- Support is included for 6 months only
- Resale use needs the $2,950 Extended license
- Some Reddit users report moving existing stores off the theme
Shoptimizer
- Fast default performance per the vendor
- GPL license allows use on unlimited sites
- 10-day money-back guarantee
- One domain per license
- No free version listed
- Updates and support are included for one year, then renew
Pricing plans
Flatsome
Regular (Classic)Starts here
$59 lifetime
1 end product sites
- Lifetime license
- 6 months of support from UX Themes
- Updates included
Extended
$2,950 lifetime
extended use sites
- Lifetime license for a product sold to end users
- 6 months of support from UX Themes
Shoptimizer
ShoptimizerStarts here
$49/year
1 domain sites
- 1 year of updates and premium support
- GPL license
- Regular price $99
What Reddit says
Flatsome
Reddit users are split on Flatsome. Some say it is manageable and has been used for good-selling sites, while others report slow lab speed scores, responsive layout problems, and difficulty moving pages out of UX Builder.
Shoptimizer
Not enough Reddit discussion yet.
Flatsome vs Shoptimizer questions
Is Flatsome better than Shoptimizer?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Flatsome or Shoptimizer?
Flatsome starts at $59 lifetime and Shoptimizer starts at $49/year.
Can I get Flatsome or Shoptimizer cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Shoptimizer is a WooCommerce theme built around page speed, conversion and SEO.
- Free version
- No
- Price
- From $49/year
- Category
- Themes
Not announcedBlack Friday deal for Shoptimizer