Bookly is a WordPress appointment booking plugin with a free version and paid Pro, Business and Ultimate plans.
- Free version
- Yes
- Price
- From $39/year
- Category
- Other tools
Not announcedBlack Friday deal for Bookly
Bookly vs Sugar Calendar
Bookly wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Bookly | Sugar Calendar |
|---|---|---|
| Our score | 8.1/10 | 8.1/10 |
| Starts at | $39/year (better) | $49.50/year |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 60K+ (better) | 10K+ |
| Last Black Friday | – | – |
| Category | Other tools | Other tools |
| Vendor | Bookly | Sugar Calendar |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Bookly if…
- Solo professionals and small service businesses
- Agencies running booking sites for several clients
- You want the lower starting price
Choose Sugar Calendar if…
- Sites that sell event tickets
- Clubs and small organizations running events
Features
Bookly
- Unlimited appointments and services
- Email, SMS and WhatsApp notifications
- Customizable booking form
- Booking list with filters
- Customer list
Sugar Calendar
- Recurring events
- Ticket sales
- Registration forms
- Calendar blocks and widgets
- Migration from The Events Calendar
- Calendar feeds and sync
Pros and cons
Bookly
- Free version on WordPress.org covers basic booking
- Lifetime license for one site at $99
- 60,000+ active installs according to the vendor
- 30-day money-back guarantee
- Capterra customer service sub-rating is 3.7 out of 5, with slow ticket responses noted
- Plan features differ by tier, so the cheapest plan may not include what you need
Sugar Calendar
- Free version on WordPress.org
- Sells tickets with Stripe or WooCommerce
- One-click migration from The Events Calendar
- 14-day money-back guarantee on all plans
- Integration credits are capped at 1,000 to 5,000, depending on the plan
- The Basic plan includes basic support only
- Only annual subscriptions are offered
Pricing plans
Bookly
ProStarts here
$39/year
1 site
- Annual renewal
- Unlimited appointments and services
Pro
$99 lifetime
1 site
- One-time payment
- Lifetime updates
Business
$69/year
1 site
- Every core paid feature
- Annual renewal
Sugar Calendar
BasicStarts here
$49.50/year
1 site
- 1,000 integration credits
- Unlimited events, calendars and attendees
- Basic support
Plus
$99.50/year
1 site
- 2,000 integration credits
- Premium addons
- Premium support
Pro
$199.50/year
3 sites
- 3,000 integration credits
- Premium addons
- Premium support
Bookly vs Sugar Calendar questions
Is Bookly better than Sugar Calendar?
On our comparison Bookly comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Bookly or Sugar Calendar?
Bookly starts at $39/year and Sugar Calendar starts at $49.50/year.
Can I get Bookly or Sugar Calendar cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Sugar Calendar: WordPress Events Calendar & Bookings Plugin
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Other tools
Not announcedBlack Friday deal for Sugar Calendar