Shorten, Track & Manage Links In WordPress
- Free version
- Yes
- Price
- From $74/year
- Category
- Other tools
Not announcedBlack Friday deal for BetterLinks
BetterLinks vs Sugar Calendar
BetterLinks wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | BetterLinks | Sugar Calendar |
|---|---|---|
| Our score | 8.5/10 (better) | 8.1/10 |
| Starts at | $74/year | $49.50/year (better) |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 20K+ (better) | 10K+ |
| Last Black Friday | 40% off | – |
| Category | Other tools | Other tools |
| Vendor | BetterLinks | Sugar Calendar |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose BetterLinks if…
- Affiliate sites managing many outbound links
- Marketers tracking campaign links with UTM tags
Choose Sugar Calendar if…
- Sites that sell event tickets
- Clubs and small organizations running events
- You want the lower starting price
Features
BetterLinks
- AI bulk link generator
- Full site link scanner
- Broken link checker
- Individual link analytics
- Split testing
- Branded short links
- Global UTM builder
Sugar Calendar
- Recurring events
- Ticket sales
- Registration forms
- Calendar blocks and widgets
- Migration from The Events Calendar
- Calendar feeds and sync
Pros and cons
BetterLinks
- Free version available on WordPress.org
- Lifetime Agency plan covers unlimited sites
- Broken link checker and link scanner on paid plans
- Built-in UTM builder with templates
- Analytics, split testing and branded domains need a paid plan
- Individual plan covers one site only
- No money-back guarantee is stated on the pricing page
Sugar Calendar
- Free version on WordPress.org
- Sells tickets with Stripe or WooCommerce
- One-click migration from The Events Calendar
- 14-day money-back guarantee on all plans
- Integration credits are capped at 1,000 to 5,000, depending on the plan
- The Basic plan includes basic support only
- Only annual subscriptions are offered
Pricing plans
BetterLinks
IndividualStarts here
$74/year
1 site
- 1 year of updates and support
- AI bulk link generator
- Broken link checker
Business
$174/year
Unlimited sites
- 1 year of updates and support
- Full site link scanner
- Branded short links
Agency (Lifetime)
$259 lifetime
Unlimited sites
- Lifetime updates and support
- Custom branded domain
- Split testing (A/B redirects)
Sugar Calendar
BasicStarts here
$49.50/year
1 site
- 1,000 integration credits
- Unlimited events, calendars and attendees
- Basic support
Plus
$99.50/year
1 site
- 2,000 integration credits
- Premium addons
- Premium support
Pro
$199.50/year
3 sites
- 3,000 integration credits
- Premium addons
- Premium support
BetterLinks vs Sugar Calendar questions
Is BetterLinks better than Sugar Calendar?
On our comparison BetterLinks comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, BetterLinks or Sugar Calendar?
BetterLinks starts at $74/year and Sugar Calendar starts at $49.50/year.
Can I get BetterLinks or Sugar Calendar cheaper on Black Friday?
Both are on our Black Friday tracker. BetterLinks was 40% off last year.
Both products
Sugar Calendar: WordPress Events Calendar & Bookings Plugin
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Other tools
Not announcedBlack Friday deal for Sugar Calendar