Build multi-step guided selling process & smart forms for conversions.
- Free version
- Yes
- Price
- From $49/year
- Category
- Forms
Not announcedBlack Friday deal for WP Guidant
WP Guidant vs WS Form
WS Form wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WP Guidant | WS Form |
|---|---|---|
| Our score | 7.5/10 | 8.9/10 (better) |
| Starts at | $49/year (better) | $59/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 300+ | 10K+ (better) |
| Last Black Friday | – | 30% off |
| Category | Forms | Forms |
| Vendor | WPCommerz | Wsform |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WP Guidant if…
- WooCommerce stores that want product quizzes
- Agencies building guided selling for clients
- You want the lower starting price
Choose WS Form if…
- Freelancers building forms for client sites
- Agencies managing forms across many sites
Features
WP Guidant
- Guided product quiz builder
- Smart filters
- Conditional logic
- WooCommerce compatibility
- Submission tracking and email notifications
- Webhooks
WS Form
- 100+ templates and 65+ field types
- Conditional logic and calculated fields
- Spam protection
- Integrations
- Payments
- PRO actions
Pros and cons
WP Guidant
- Free version on WordPress.org rated 4.1 out of 5
- Plans start at $49 a year for one site
- 14-day money-back guarantee
- Includes webhooks and WooCommerce compatibility
- The one-site lifetime plan costs $179, about 3.7 times the one-year price
- Annual plans include one year of updates and support; lifetime support needs the lifetime plan
WS Form
- Free version on WordPress.org
- Conditional logic and calculated fields on every PRO plan
- Integrations with Mailchimp, Zapier and Google Sheets
- Spam protection included
- 14-day money-back guarantee on all plans
- Most premium integrations need the Freelance or Agency plan
- No lifetime plan; subscriptions renew annually at the regular price
- The 20% discount on the first year is an introductory offer
Pricing plans
WP Guidant
AchieverStarts here
$49/year
1 site sites
- Unlimited guides
- 1 year of updates and support
- All features included
Freelancer
$89/year
10 sites sites
- Unlimited guides
- 1 year of updates and support
- All features included
Agency
$149/year
100 sites sites
- Unlimited guides
- 1 year of updates and support
- All features included
WS Form
PersonalStarts here
$59/year
1 site
- 1 site
- 100+ templates and 65+ field types
- Standard support
Freelance
$149/year
5 sites
- 5 sites
- 20 premium integrations
- Freelance-tier support
Agency
$249/year
Unlimited sites
- Unlimited site licenses
- 58 premium integrations
- Post and user management
WP Guidant vs WS Form questions
Is WP Guidant better than WS Form?
On our comparison WS Form comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, WP Guidant or WS Form?
WP Guidant starts at $49/year and WS Form starts at $59/year.
Can I get WP Guidant or WS Form cheaper on Black Friday?
Both are on our Black Friday tracker. WS Form was 30% off last year.
Both products
WS Form is a powerful WordPress plugin that enables users to create smart, responsive forms with advanced features and native AI-powered form generation.
- Free version
- Yes
- Price
- From $59/year
- Category
- Forms
Not announcedBlack Friday deal for WS Form