Build multi-step guided selling process & smart forms for conversions.
- Free version
- Yes
- Price
- From $49/year
- Category
- Forms
Not announcedBlack Friday deal for WP Guidant
WP Guidant vs WPForms
WPForms wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WP Guidant | WPForms |
|---|---|---|
| Our score | 7.5/10 | 7.8/10 (better) |
| Starts at | $49/year (better) | $49.50/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 300+ | 5M+ (better) |
| Last Black Friday | – | 70% off |
| Category | Forms | Forms |
| Vendor | WPCommerz | WPForms |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WP Guidant if…
- WooCommerce stores that want product quizzes
- Agencies building guided selling for clients
- You want the lower starting price
Choose WPForms if…
- Small business sites that need contact and lead forms
- Sites that take payments through forms
Features
WP Guidant
- Guided product quiz builder
- Smart filters
- Conditional logic
- WooCommerce compatibility
- Submission tracking and email notifications
- Webhooks
WPForms
- Form builder with templates
- Smart conditional logic
- Payments
- Entry management
- Google Sheets, Calendar and Drive integrations
- Zapier and webhooks
- Surveys and polls
Pros and cons
WP Guidant
- Free version on WordPress.org rated 4.1 out of 5
- Plans start at $49 a year for one site
- 14-day money-back guarantee
- Includes webhooks and WooCommerce compatibility
- The one-site lifetime plan costs $179, about 3.7 times the one-year price
- Annual plans include one year of updates and support; lifetime support needs the lifetime plan
WPForms
- Free WPForms Lite version on WordPress.org
- 14-day money-back guarantee
- Trustpilot rating of 5.0 from 64 reviews
- Plans are priced per year with 1, 3, 5 or unlimited supported sites
- Stripe, Square and PayPal add processing fees on Basic and Plus
- Basic and Plus cover only 1 and 3 sites
- Introductory pricing applies in the first year; renewals are at full price
Pricing plans
WP Guidant
AchieverStarts here
$49/year
1 site sites
- Unlimited guides
- 1 year of updates and support
- All features included
Freelancer
$89/year
10 sites sites
- Unlimited guides
- 1 year of updates and support
- All features included
Agency
$149/year
100 sites sites
- Unlimited guides
- 1 year of updates and support
- All features included
WPForms
BasicStarts here
$49.50/year
1 site
- Additional processing fees on Stripe, Square and PayPal
- Special introductory pricing
Plus
$99.50/year
3 sites
- Additional processing fees on Stripe, Square and PayPal
- Special introductory pricing
Pro
$199.50/year
5 sites
- 5 supported sites
- Special introductory pricing
What Reddit says
WP Guidant
Not enough Reddit discussion yet.
WPForms
Reddit users are mostly critical of WPForms, saying key features such as file uploads and access to form entries sit behind a paywall, and the free version lacks fields like phone and date of birth. A developer also accuses its maker, Awesome Motive, of putting a backdoor in WPForms Lite.
WP Guidant vs WPForms questions
Is WP Guidant better than WPForms?
On our comparison WPForms comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, WP Guidant or WPForms?
WP Guidant starts at $49/year and WPForms starts at $49.50/year.
Can I get WP Guidant or WPForms cheaper on Black Friday?
Both are on our Black Friday tracker. WPForms was 70% off last year.
Both products
World's Leading WordPress AI Form Builder Plugin
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Forms
Not announcedBlack Friday deal for WPForms