Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore
WowStore vs YayPricing
WowStore wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WowStore | YayPricing |
|---|---|---|
| Our score | 8.8/10 (better) | 8.7/10 |
| Starts at | $34/year (better) | $69/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Free + paid plans |
| Active installs | – | 3K+ |
| Last Black Friday | 88% off | – |
| Category | eCommerce | eCommerce |
| Vendor | WPXPO | YayCommerce |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want the lower starting price
Choose YayPricing if…
- WooCommerce stores running sales and bundles
- Stores with bulk or wholesale pricing
Features
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
YayPricing
- Dynamic pricing rules
- Triggers and conditions
- Smart coupons
- Countdown timers
- Upsell notices
- Rule priority and reports
Pros and cons
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
YayPricing
- Free version on WordPress.org
- Visual rule builder with rule priority
- 30-day money-back guarantee
- Pro plans start at $69 per year for one site, per a YayCommerce article
- Pricing plan table is not on the product page, so plan details need checking at checkout
Pricing plans
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
YayPricing
Plans not listed. See YayPricing pricing
WowStore vs YayPricing questions
Is WowStore better than YayPricing?
On our comparison WowStore comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, WowStore or YayPricing?
WowStore starts at $34/year and YayPricing starts at $69/year.
Can I get WowStore or YayPricing cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Design professional WooCommerce emails fast with premade patterns and seamless integration with 80+ WooCommerce plugins.
- Free version
- Yes
- Price
- From $69/year
- Category
- eCommerce
Not announcedBlack Friday deal for YayPricing