Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore
WowStore vs WPConfigurator
WowStore wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WowStore | WPConfigurator |
|---|---|---|
| Our score | 8.8/10 | Not rated |
| Starts at | $34/year (better) | $79/year |
| Free version | Yes (better) | No |
| Refund window | 14 days | 15 days (better) |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | 88% off | – |
| Category | eCommerce | eCommerce |
| Vendor | WPXPO | WPConfigurator |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want to start free
- You want the lower starting price
Choose WPConfigurator if…
- WooCommerce stores selling customizable products
- Agencies building configurators for clients
Features
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
WPConfigurator
- Product configurator
- Conditional logic
- Dynamic range pricing
- Integrations
- Multiple skins
- Inventory management
Pros and cons
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
WPConfigurator
- Works with WooCommerce, Contact Form 7 and quote forms
- Conditional logic and dynamic range pricing
- Multiple skins and product view displays included
- 15-day money-back guarantee
- No free version listed
- Each single-site plan covers one site only
Pricing plans
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
WPConfigurator
PersonalStarts here
$79/year
Single site license sites
Professional
$299/year
Single site license sites
All Access Pass
$499/year
Multi-site license sites
WowStore vs WPConfigurator questions
Is WowStore better than WPConfigurator?
On our comparison WowStore comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, WowStore or WPConfigurator?
WowStore starts at $34/year and WPConfigurator starts at $79/year.
Can I get WowStore or WPConfigurator cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
WP Configurator is a WordPress product configurator for WooCommerce that lets customers visually customize products with interactive options and real-time pricing.
- Free version
- No
- Price
- From $79/year
- Category
- eCommerce
Not announcedBlack Friday deal for WPConfigurator