CartFlows enhances your WooCommerce store by providing powerful tools to create sales funnels and optimize checkout processes.
- Free version
- Yes
- Price
- From $299/year
- Category
- eCommerce
Not announcedBlack Friday deal for Woo Toolkit
Woo Toolkit vs WowStore
WowStore wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Woo Toolkit | WowStore |
|---|---|---|
| Our score | Not rated | 8.8/10 |
| Starts at | $299/year | $34/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | 40% off | 88% off (better) |
| Category | eCommerce | eCommerce |
| Vendor | CartFlows (Brainstorm Force) | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Woo Toolkit if…
- WooCommerce stores that want checkout upsells and cart recovery
- Agencies managing several client stores on one license
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want the lower starting price
Features
Woo Toolkit
- Checkout and funnel builder
- Order bumps and one-click upsells
- A/B split testing and funnel analytics
- Cart abandonment recovery
- Slide-out cart and in-cart upsells
- Advanced coupons
- App automation
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
Woo Toolkit
- Six plugins in one license, listed at $1,253 per year when bought separately
- Each license covers up to 30 websites
- Free CartFlows version available on WordPress.org
- 14-day money-back guarantee
- Annual price renews at $449, well above the $299 first-year price
- SureContact is a one-time 2,500-contact plan, not an ongoing allowance
- OttoKit Pro access is for one year only
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
Woo Toolkit
Suite (Woo Toolkit)Starts here
$299/year
30 sites
- Renews at $449 per year
- CartFlows Pro, Modern Cart Pro, Cart Abandonment Recovery Pro
- Power Coupons Pro, OttoKit Pro (1 year), SureContact
Suite lifetime (Woo Toolkit)
$999 lifetime
30 sites
- One-time payment
- Same bundle as the annual Suite plan
- VIP priority support
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
Woo Toolkit vs WowStore questions
Is Woo Toolkit better than WowStore?
On our comparison WowStore comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Woo Toolkit or WowStore?
Woo Toolkit starts at $299/year and WowStore starts at $34/year.
Can I get Woo Toolkit or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. Woo Toolkit was 40% off last year. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore