WebToffee Product Recommendations Pro vs WowStore

WowStore wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureWebToffee Product Recommendations ProWowStore
Our score8.8/108.8/10
Starts at$89/year$34/year (better)
Free versionNoYes (better)
Refund window30 days (better)14 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday–88% off
CategoryeCommerceeCommerce
VendorWebToffeeWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose WebToffee Product Recommendations Pro if…

  • WooCommerce stores that want upsell and cross-sell blocks
  • Stores that need rules by page, category or user role

Choose WowStore if…

  • WooCommerce stores that want a visual shop builder
  • Stores selling pre-order or deposit-based products
  • You want to start free
  • You want the lower starting price

Features

WebToffee Product Recommendations Pro

  • Upsells, cross-sells and best-sellers
  • Pre-built templates
  • Display rules and conditions
  • Grid and slider display
  • Advanced filters
  • Hide out-of-stock items

WowStore

  • Product filters and variation swatches
  • Quick view, wishlist and compare
  • Pre-order and backorder
  • Partial payments
  • Sticky add to cart and upselling
  • Gutenberg Woo builder

Pros and cons

WebToffee Product Recommendations Pro

  • Covers upsells, cross-sells, frequently bought together and best-sellers in one plugin
  • Built-in templates and display rules reduce setup work
  • Supports all WooCommerce product types according to the product page
  • 30-day money-back guarantee
  • No free version
  • Pricing is per year; there is no lifetime option listed on the product page
  • Recommendation rules take time to configure for large catalogs

WowStore

  • Free version available
  • 100+ premade templates and 48+ WooCommerce product blocks
  • Pre-order, backorder and partial payments built in
  • Lifetime license available
  • 14-day money-back guarantee on all plans
  • Pro features need a paid plan; the free version is limited
  • The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
  • Lifetime plans cost 104 to 165 with no renewal

Pricing plans

WebToffee Product Recommendations Pro

  • Single SiteStarts here

    $89/year

    1 site

    • Upsells, cross-sells, frequently bought together, best-sellers
    • Pre-built templates
    • Display rules and conditions
  • Up to 5 Sites

    $129/year

    5 sites

    • Same features as Single Site
  • Up to 25 Sites

    $199/year

    25 sites

    • Same features as Single Site

WowStore

  • Yearly (1 site)Starts here

    $34/year

    1 site

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Yearly (unlimited sites)

    $75/year

    Unlimited sites

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Lifetime (1 site)

    $104 lifetime

    1 site

    • Lifetime updates and support
    • 100+ premade templates
    • All Pro features

WebToffee Product Recommendations Pro vs WowStore questions

Is WebToffee Product Recommendations Pro better than WowStore?

On our comparison WowStore comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, WebToffee Product Recommendations Pro or WowStore?

WebToffee Product Recommendations Pro starts at $89/year and WowStore starts at $34/year.

Can I get WebToffee Product Recommendations Pro or WowStore cheaper on Black Friday?

Both are on our Black Friday tracker. WowStore was 88% off last year.

Both products

WowStore

8.8/10

Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.

Free version
Yes
Price
From $34/year
Category
eCommerce

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