Import and export WooCommerce products with images, custom fields, and variation data using CSV, XML, Excel, TSV, or Google Sheets.
- Free version
- –
- Price
- From $69/year
- Category
- eCommerce
WebToffee Product Import Export vs WowStore
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WebToffee Product Import Export | WowStore |
|---|---|---|
| Our score | Not rated | 8.8/10 |
| Starts at | $69/year | $34/year (better) |
| Free version | – | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | WebToffee | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WebToffee Product Import Export if…
- WooCommerce store owners moving product catalogues
- Stores that update prices or stock in bulk
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want to start free
- You want the lower starting price
Features
WebToffee Product Import Export
- Bulk import and export
- Multiple file formats
- Images and custom meta
- Advanced filtering
- Scheduled imports and exports
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
WebToffee Product Import Export
- Supports simple, variable, grouped, and subscription products
- Single site plan starts at 69 USD per year
- 30-day money-back guarantee
- Scheduled FTP and SFTP runs
- Licence is a 12-month subscription, which renews each year
- No free version listed on the product page
- Multi-site plans cost 129 USD and 249 USD per year
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
WebToffee Product Import Export
Single SiteStarts here
$69/year
1 site
- 1 year of updates and support
- 30-day money-back guarantee
Up to 5 Sites
$129/year
5 sites
- 1 year of updates and support
- 30-day money-back guarantee
Up to 25 Sites
$249/year
25 sites
- 1 year of updates and support
- 30-day money-back guarantee
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
WebToffee Product Import Export vs WowStore questions
Is WebToffee Product Import Export better than WowStore?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, WebToffee Product Import Export or WowStore?
WebToffee Product Import Export starts at $69/year and WowStore starts at $34/year.
Can I get WebToffee Product Import Export or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore