For a nicer way to display variations of variable products.
- Free version
- Yes
- Price
- From $39/year
- Category
- eCommerce
Not announcedBlack Friday deal for WCBoost Variation Swatches
WCBoost Variation Swatches vs WowAddons
WCBoost Variation Swatches wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WCBoost Variation Swatches | WowAddons |
|---|---|---|
| Our score | Not rated | 8.8/10 |
| Starts at | $39/year (better) | $48/year |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | WCBoost | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WCBoost Variation Swatches if…
- WooCommerce stores with variable products
- Stores that want swatches without a theme change
- You want the lower starting price
Choose WowAddons if…
- WooCommerce stores selling personalized products
- Stores that need custom product options without code
Features
WCBoost Variation Swatches
- Color, image, and button swatches
- Automatic dropdown conversion
- Global attribute swatches
- Invalid swatch handling
- Tooltips and sizing
- Shop page swatches
WowAddons
- 25+ addon field types
- Conditional fields
- Real-time price adjustments
- Formula field
- Variable product support
- Detailed analytics
Pros and cons
WCBoost Variation Swatches
- Free version on WordPress.org with color, image, and button swatches
- Dropdowns convert to button swatches automatically after activation
- 30-day money-back guarantee on paid plans
- Lifetime single-site license available
- Shop and archive page swatches need the paid version
- Disabling out-of-stock swatches needs the paid version
- Yearly plans are billed per year and renew for continued updates
WowAddons
- Free version on WordPress.org
- 25+ addon field types in one plugin
- Real-time price updates and conditional fields
- Built for native WooCommerce
- 14-day money-back guarantee on all plans
- The free version includes only basic features; Pro features need a paid plan
- Lifetime plans start at 150, about three times the yearly price
- Some third-party reviews quote older prices, such as $69 per year, so check the pricing page
Pricing plans
WCBoost Variation Swatches
SingleStarts here
$39/year
1 site
- 1 year of updates and support
- Premium support
- Billed yearly
Group
$129/year
5 sites
- 1 year of updates and support
- Premium support
- Billed yearly
Unlimited
$249/year
Unlimited sites
- 1 year of updates and support
- Premium support
- Billed yearly
WowAddons
Yearly (1 site)Starts here
$48/year
1 site
- 1 year of updates
- All Pro features
- Priority support
Yearly (unlimited sites)
$89/year
Unlimited sites
- 1 year of updates
- All Pro features
- Priority support
Lifetime (1 site)
$150 lifetime
1 site
- Lifetime updates
- All Pro features
- Priority support
WCBoost Variation Swatches vs WowAddons questions
Is WCBoost Variation Swatches better than WowAddons?
On our comparison WCBoost Variation Swatches comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, WCBoost Variation Swatches or WowAddons?
WCBoost Variation Swatches starts at $39/year and WowAddons starts at $48/year.
Can I get WCBoost Variation Swatches or WowAddons cheaper on Black Friday?
Both are on our Black Friday tracker. WowAddons was 88% off last year.
Both products
Offer helpful product add-ons for your WooCommerce Store that allow customers to customize their orders and enjoy a personalized shopping experience.
- Free version
- Yes
- Price
- From $48/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowAddons