ShopEngine is a WooCommerce builder for product, shop and checkout pages, working with Elementor or Gutenberg.
- Free version
- Yes
- Price
- From $54/year
- Category
- eCommerce
Not announcedBlack Friday deal for ShopEngine
ShopEngine vs WowStore
WowStore wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | ShopEngine | WowStore |
|---|---|---|
| Our score | 8.3/10 | 8.8/10 (better) |
| Starts at | $54/year | $34/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 100K+ | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | Wpmet | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose ShopEngine if…
- WooCommerce stores redesigning product pages
- Store owners who want a custom checkout
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want the lower starting price
Features
ShopEngine
- Multistep checkout
- Variation swatches
- Quick view
- Product comparison
- Flash sale countdown
- Currency switcher
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
ShopEngine
- Free version on WordPress.org with 70+ WooCommerce widgets
- Works with both Elementor and Gutenberg
- Unlimited-site plan available
- Requires WooCommerce
- Lifetime Single plan costs $135, versus $54 per year
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
ShopEngine
SingleStarts here
$54/year
1 site sites
- 70+ widgets
- 40+ templates
- 20+ add-ons
5 Sites
$120/year
5 sites sites
- 70+ widgets
- 40+ templates
- 20+ add-ons
Unlimited
$210/year
Unlimited sites
- 70+ widgets
- 40+ templates
- 20+ add-ons
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
ShopEngine vs WowStore questions
Is ShopEngine better than WowStore?
On our comparison WowStore comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, ShopEngine or WowStore?
ShopEngine starts at $54/year and WowStore starts at $34/year.
Can I get ShopEngine or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore