The Freaky Blog
OttoKit8.5/10WP All Import8.6/10

OttoKit vs WP All Import

WP All Import wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureOttoKitWP All Import
Our score8.5/108.6/10 (better)
Starts at$9/month$99/year
Free versionYesYes
Refund window14 days90 days (better)
BillingOne-time paymentSubscription
Active installs90K+100K+ (better)
Last Black Friday57% off–
CategoryAdmin & dev toolsAdmin & dev tools
VendorBrainstorm Force–
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose OttoKit if…

  • WordPress sites that need automation across other apps
  • Agencies managing several client sites
OttoKit reviewVisit OttoKit (opens in a new tab)

Choose WP All Import if…

  • Site owners importing product or listing catalogs
  • Agencies migrating client content
WP All Import reviewVisit WP All Import (opens in a new tab)

Features

OttoKit

  • No-code workflow builder
  • WordPress connections
  • AI agents and human-in-the-loop steps
  • Branches, loops and delays
  • App integrations
  • Unlimited workflows on paid plans

WP All Import

  • CSV, XML and Excel import
  • Custom fields support
  • WooCommerce import
  • Advanced Custom Fields support
  • Bulk editing
  • Lifetime licence option

Pros and cons

OttoKit

  • Free plan with 250 tasks per month and 20 workflows
  • Lifetime deals are offered alongside the monthly and annual plans
  • Business and Business Plus include unlimited WordPress connections
  • Paid plans include unlimited global variables and workflows
  • Free plan is limited to one site and 250 tasks per month
  • Pro plan is capped at 5 WordPress connections and 5,000 tasks per month
  • Trustpilot sample is small, at 14 reviews

WP All Import

  • 90-day money-back guarantee
  • Lifetime option with no renewal fees
  • Free version available on WordPress.org
  • Advanced features need the Professional plan
  • Pro features are not in the free version

Pricing plans

OttoKit

  • Free

    Free

    1 site

    • 250 tasks per month
    • 20 workflows
    • All integrations

  • ProStarts here

    $9/month

    5 sites

    • 5,000 tasks per month
    • 5,000 table rows
    • 5 WordPress connections

  • Business

    $19/month

    Unlimited sites

    • 10,000 tasks per month
    • 5 workspaces
    • Unlimited WordPress connections

WP All Import

  • Import StandaloneStarts here

    $99/year

    Unlimited sites

    • Import Pro
    • Manual scheduling
    • Unlimited installs

  • Professional

    $299/year

    Unlimited sites

    • All features and integrations
    • WooCommerce
    • Advanced Custom Fields

  • Unlimited Lifetime

    $1,299 lifetime

    Unlimited sites

    • One-time payment
    • Lifetime updates
    • No renewal fees

OttoKit vs WP All Import questions

Is OttoKit better than WP All Import?

On our comparison WP All Import comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, OttoKit or WP All Import?

OttoKit starts at $9/month and WP All Import starts at $99/year.

Can I get OttoKit or WP All Import cheaper on Black Friday?

Both are on our Black Friday tracker. OttoKit was 57% off last year.

Both products

OttoKit

8.5/10

OttoKit helps automate workflows across various applications including WordPress, allowing users to easily manage and streamline their tasks.

Free version
Yes
Price
From $9/month
Category
Admin & dev tools
Not announcedBlack Friday deal for OttoKit

Related comparisons