OttoKit vs Search & Filter Pro

Search & Filter Pro wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureOttoKitSearch & Filter Pro
Our score8.5/108.8/10 (better)
Starts at$9/month$49/year
Free versionYesYes
Refund window14 days30 days (better)
BillingOne-time paymentSubscription
Active installs90K+ (better)40K+
Last Black Friday57% off–
CategoryAdmin & dev toolsAdmin & dev tools
VendorBrainstorm ForceSearchandfilter
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose OttoKit if…

  • WordPress sites that need automation across other apps
  • Agencies managing several client sites

Choose Search & Filter Pro if…

  • Sites that filter posts or products by custom fields
  • Agencies building directory or listing sites

Features

OttoKit

  • No-code workflow builder
  • WordPress connections
  • AI agents and human-in-the-loop steps
  • Branches, loops and delays
  • App integrations
  • Unlimited workflows on paid plans

Search & Filter Pro

  • Search custom fields and post meta
  • AJAX results
  • Query builder and styles editor
  • Page builder integrations
  • Plugin integrations
  • Result ordering

Pros and cons

OttoKit

  • Free plan with 250 tasks per month and 20 workflows
  • Lifetime deals are offered alongside the monthly and annual plans
  • Business and Business Plus include unlimited WordPress connections
  • Paid plans include unlimited global variables and workflows
  • Free plan is limited to one site and 250 tasks per month
  • Pro plan is capped at 5 WordPress connections and 5,000 tasks per month
  • Trustpilot sample is small, at 14 reviews

Search & Filter Pro

  • Free version on WordPress.org
  • Works with ACF, Pods and Metabox fields
  • Agency plan covers 100 sites
  • 30-day money-back guarantee
  • Starter plan covers one site only
  • WordPress.org reviews report no migration path from version 2.x to version 3.x
  • Free version filters are set up with shortcodes, per WordPress.org reviews

Pricing plans

OttoKit

  • Free

    Free

    1 site

    • 250 tasks per month
    • 20 workflows
    • All integrations
  • ProStarts here

    $9/month

    5 sites

    • 5,000 tasks per month
    • 5,000 table rows
    • 5 WordPress connections
  • Business

    $19/month

    Unlimited sites

    • 10,000 tasks per month
    • 5 workspaces
    • Unlimited WordPress connections

Search & Filter Pro

  • StarterStarts here

    $49/year

    1 site sites

    • Query builder and styles editor
    • Integrations with Elementor, Beaver Builder and WP Bakery
    • ACF, Pods and Metabox integrations
  • Professional

    $99/year

    3 sites sites

    • Everything in Starter
    • Priority support
    • Plugin updates for 1 year
  • Agency

    $219/year

    100 sites sites

    • Everything in Starter
    • Priority support
    • Plugin updates for 1 year

OttoKit vs Search & Filter Pro questions

Is OttoKit better than Search & Filter Pro?

On our comparison Search & Filter Pro comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, OttoKit or Search & Filter Pro?

OttoKit starts at $9/month and Search & Filter Pro starts at $49/year.

Can I get OttoKit or Search & Filter Pro cheaper on Black Friday?

Both are on our Black Friday tracker. OttoKit was 57% off last year.

Both products

OttoKit

8.5/10

OttoKit helps automate workflows across various applications including WordPress, allowing users to easily manage and streamline their tasks.

Free version
Yes
Price
From $9/month
Category
Admin & dev tools

Supercharged Search and Filtering for WordPress, allowing users to quickly find what they’re looking for with instant search and real-time filtering of custom fields, post meta, and taxonomies.

Free version
Yes
Price
From $49/year
Category
Admin & dev tools

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