FunnelKit vs WowStore

WowStore wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFunnelKitWowStore
Our score8.6/108.8/10 (better)
Starts at$59/year$34/year
Free versionNoYes (better)
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday50% off88% off (better)
CategoryeCommerceeCommerce
VendorFunnelkitWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FunnelKit if…

  • WooCommerce stores that want a faster checkout
  • Stores running upsells and order bumps

Choose WowStore if…

  • WooCommerce stores that want a visual shop builder
  • Stores selling pre-order or deposit-based products
  • You want to start free

Features

FunnelKit

  • Checkout editor for WooCommerce
  • One-click upsells and order bumps
  • Abandoned cart recovery
  • Sales funnels with A/B testing
  • Visual automation builder
  • Webhooks and Zapier

WowStore

  • Product filters and variation swatches
  • Quick view, wishlist and compare
  • Pre-order and backorder
  • Partial payments
  • Sticky add to cart and upselling
  • Gutenberg Woo builder

Pros and cons

FunnelKit

  • Checkout editor and templates built for WooCommerce
  • One-click upsells and order bumps included on paid plans
  • Automations and email or SMS follow-ups in one plugin
  • No free version
  • Basic plan price is not shown on the pricing page
  • Automations and funnels are sold as separate plans

WowStore

  • Free version available
  • 100+ premade templates and 48+ WooCommerce product blocks
  • Pre-order, backorder and partial payments built in
  • Lifetime license available
  • 14-day money-back guarantee on all plans
  • Pro features need a paid plan; the free version is limited
  • The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
  • Lifetime plans cost 104 to 165 with no renewal

Pricing plans

FunnelKit

  • PlusStarts here

    $149.50/year

    2 sites sites

    • Checkout optimizations
    • Unlimited sales funnels
    • Order bumps
  • Professional

    $199.50/year

    3 sites sites

    • Unlimited upsells
    • Unlimited automations
    • Priority support
  • Elite

    $299.50/year

    30 sites sites

    • All Plus and Professional features
    • Premier support
    • 3 months OptinMonster access

WowStore

  • Yearly (1 site)Starts here

    $34/year

    1 site

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Yearly (unlimited sites)

    $75/year

    Unlimited sites

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Lifetime (1 site)

    $104 lifetime

    1 site

    • Lifetime updates and support
    • 100+ premade templates
    • All Pro features

FunnelKit vs WowStore questions

Is FunnelKit better than WowStore?

On our comparison WowStore comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, FunnelKit or WowStore?

FunnelKit starts at $59/year and WowStore starts at $34/year.

Can I get FunnelKit or WowStore cheaper on Black Friday?

Both are on our Black Friday tracker. FunnelKit was 50% off last year. WowStore was 88% off last year.

Both products

FunnelKit

8.6/10

FunnelKit provides a unified sales funnel-building solution for your WordPress website, allowing you to set up optimized checkouts, order bumps, upsells, and more.

Free version
No
Price
$59/year
Category
eCommerce

WowStore

8.8/10

Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.

Free version
Yes
Price
From $34/year
Category
eCommerce

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