ExactMetrics vs MonsterInsights

MonsterInsights wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

Feature	ExactMetrics	MonsterInsights
Our score	5.1/10	7.1/10 (better)
Starts at	$99.50/year	$99.50/year
Free version	Yes	Yes
Refund window	14 days	14 days
Billing	Free + paid plans	Subscription
Active installs	200K+	2M+ (better)
Last Black Friday	–	70% off
Category	Analytics	Analytics
Vendor	ExactMetrics	MonsterInsights
Black Friday 2026	Not announced	Not announced

Which should you choose?

Choose ExactMetrics if…

WordPress site owners who want Google Analytics without code
Store owners tracking WooCommerce sales

ExactMetrics review Visit ExactMetrics

Choose MonsterInsights if…

Site owners who want Google Analytics reports in WordPress
Agencies tracking client sites

MonsterInsights review Visit MonsterInsights

Features

ExactMetrics

Realtime analytics dashboard
Automatic tracking setup
eCommerce reports
Form conversion tracking
Popular posts and headline analyzer
Multi-site management

MonsterInsights

Google Analytics 4 tracking
Dashboard reports
eCommerce tracking
Ad tracking
Form conversion tracking
Email summaries and PDF export

Pros and cons

ExactMetrics

Free Lite version is listed on WordPress.org
Plus plan starts at $99.50 per year for one site
Standard setup adds Google Analytics tracking without code
eCommerce reports for WooCommerce and Easy Digital Downloads on Pro

WordPress.org reviews average 2.5 out of 5 stars
WooCommerce and eCommerce reports need the Pro plan at $199.50 per year
No Trustpilot or G2 rating was found for the plugin

MonsterInsights

Connects to Google Analytics 4 without editing code
Free version on WordPress.org
Reports appear inside the WordPress dashboard
14-day money-back guarantee

Trustpilot rating is 3 out of 5 from 13 reviews
Plans are yearly subscriptions priced by site count
Advanced reports and integrations are gated to the higher paid plans

Pricing plans

ExactMetrics

PlusStarts here
$99.50/year
1 site sites
- Realtime analytics dashboard
- Popular posts and headline analyzer
- Standard support
Pro
$199.50/year
5 sites sites
- eCommerce and form conversion reports
- WooCommerce and Easy Digital Downloads integrations
- Priority support
Agency
$399.50/year
25 sites sites
- Site management
- Client license management
- WordPress multisite support

MonsterInsights

PlusStarts here
$99.50/year
1 site
- 5,000 credits
- Standard analytics features
- Standard support
Pro
$199.50/year
5 sites
- Unlimited pageviews and users
- 10,000 credits
- Priority support
Elite
$299.50/year
5 sites
- Unlimited pageviews and users
- 15,000 credits
- Premium support

What Reddit says

ExactMetrics

Reddit users who discuss ExactMetrics are critical, based on two 2020 threads. One complains that an update put the useful features behind a paywall, and another reports a setup flow that led to a 404 page with support available only on the Pro version.

MonsterInsights

Reddit users mostly report trouble with MonsterInsights, including failed deletions, leftover code after uninstalling, and analytics numbers that do not match Google Analytics 4. One older post asks whether removing it while keeping only the Google Analytics connection causes problems.