EWWW Image Optimizer – Smashing Performance
- Free version
- Yes
- Price
- From $80/year
- Category
- Performance
Not announcedBlack Friday deal for EWWW Image Optimizer
EWWW Image Optimizer vs Perfmatters
EWWW Image Optimizer wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EWWW Image Optimizer | Perfmatters |
|---|---|---|
| Our score | 8.7/10 (better) | 7.8/10 |
| Starts at | $80/year | $29.95/year (better) |
| Free version | Yes (better) | No |
| Refund window | – | 30 days |
| Billing | Subscription | Subscription |
| Active installs | 1M+ | – |
| Last Black Friday | – | 30% off |
| Category | Performance | Performance |
| Vendor | EWWW Image Optimizer | Perfmatters |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EWWW Image Optimizer if…
- Sites with many images that need automatic compression
- Site owners who want a CDN for images
- You want to start free
Choose Perfmatters if…
- Site owners who want manual control over scripts
- Agencies managing several WordPress sites
- You want the lower starting price
Features
EWWW Image Optimizer
- Free image optimization plugin
- Easy IO CDN
- Compress API credits
- 30-day image backups
- SWIS Performance
- Critical CSS
Perfmatters
- Script Manager
- Lazy loading
- Database optimization
- CDN rewrite
- Bloat removal
Pros and cons
EWWW Image Optimizer
- Free WordPress.org plugin with unlimited image optimization
- Average 4.8 out of 5 on WordPress.org from 1,841 reviews
- Unlimited sites on every paid plan
- Monthly and yearly billing options
- CDN and cloud features need a paid plan
- Standard includes 50 GB of bandwidth
- Infinite overages are billed at $0.065 per GB
Perfmatters
- Per-page Script Manager removes unused scripts without code
- Lazy loading includes iframe thumbnails for YouTube and Vimeo embeds
- Scheduled database cleanup
- 30-day money-back guarantee
- No free version and no WordPress.org listing
- No lifetime deal
- Each plan includes one year of support and updates
Pricing plans
EWWW Image Optimizer
StandardStarts here
$80/year
Unlimited sites
- Easy IO CDN with auto-WebP/AVIF
- 300k premium compression credits
- SWIS Performance plugin included
Growth
$160/year
Unlimited sites
- 200 GB bandwidth
- 100+ CDN locations
- Custom domains and watermarking
Infinite
$320/year
Unlimited sites
- 400 GB bandwidth
- 1.2m premium compression credits
- Hotlink protection and bot controls
Perfmatters
1 Site - PersonalStarts here
$29.95/year
1 site
- 1 year premium support and updates
- 30-day money-back guarantee
3 Sites - Business
$59.95/year
3 sites
- 1 year premium support and updates
- 30-day money-back guarantee
Unlimited Sites
$124.95/year
Unlimited sites
- 1 year premium support and updates
- Multisite support
- 30-day money-back guarantee
What Reddit says
EWWW Image Optimizer
Not enough Reddit discussion yet.
Perfmatters
Reddit users ask whether Perfmatters or WP Rocket is the better choice for WordPress performance, in two near-identical threads. The threads contain no verdicts or first-hand experience, so there is no clear praise or complaint.
EWWW Image Optimizer vs Perfmatters questions
Is EWWW Image Optimizer better than Perfmatters?
On our comparison EWWW Image Optimizer comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, EWWW Image Optimizer or Perfmatters?
EWWW Image Optimizer starts at $80/year and Perfmatters starts at $29.95/year.
Can I get EWWW Image Optimizer or Perfmatters cheaper on Black Friday?
Both are on our Black Friday tracker. Perfmatters was 30% off last year.
Both products
Perfmatters is a lightweight WordPress performance plugin designed to speed up your site by optimizing code and reducing bloat.
- Free version
- No
- Price
- From $29.95/year
- Category
- Performance
Not announcedBlack Friday deal for Perfmatters