The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs WP Fusion
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | WP Fusion |
|---|---|---|
| Our score | 7.8/10 | Not rated |
| Starts at | $49.50/year (better) | $297/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Free + paid plans |
| Active installs | 500K+ | – |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | – |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
- You want the lower starting price
Choose WP Fusion if…
- Agencies syncing client sites with a CRM
- Membership sites using tags for access
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
WP Fusion
- 60+ CRM integrations
- Tag-based memberships
- Bi-directional sync
- Abandoned cart tracking
- Plugin integrations
- Free Lite version
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
WP Fusion
- Free Lite version with unlimited websites
- Syncs with 60+ CRMs and 150+ plugin integrations
- 30-day money-back guarantee
- Paid plans start at $297 per year
- The Lite version has only essential automation and community support
- Lifetime license costs $1999
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
WP Fusion
PersonalStarts here
$297/year
One site + subdomains sites
- Marketing automation on a single site
- Priority support
Plus
$427/year
One site + subdomains sites
- Superior marketing automation on a single site
- 6 Pro addons
Professional
$647/year
Unlimited sites
- Marketing automation on unlimited sites
- 6 Pro addons
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
WP Fusion
Not enough Reddit discussion yet.
Easy WP SMTP vs WP Fusion questions
Is Easy WP SMTP better than WP Fusion?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Easy WP SMTP or WP Fusion?
Easy WP SMTP starts at $49.50/year and WP Fusion starts at $297/year.
Can I get Easy WP SMTP or WP Fusion cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
WP Fusion connects WordPress to over 60 CRMs and marketing tools for tag-based automation and membership access.
- Free version
- Yes
- Price
- From $297/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Fusion