Dokan is a powerful plugin that allows you to create multi-vendor marketplaces on WordPress and WooCommerce.
- Free version
- Yes
- Price
- From $119/year
- Category
- eCommerce
Not announcedBlack Friday deal for Dokan
Dokan vs WowStore
WowStore wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Dokan | WowStore |
|---|---|---|
| Our score | 8.1/10 | 8.8/10 (better) |
| Starts at | $119/year | $34/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 30K+ | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | weDevs | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Dokan if…
- WooCommerce owners launching a multi-vendor marketplace
- Agencies building marketplaces for clients
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want the lower starting price
Features
Dokan
- Frontend vendor dashboard
- Vendor withdrawals
- Commission types
- Order management
- Vendor analytics and reports
- Product bulk edit
- Premium modules
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
Dokan
- Free version on WordPress.org with unlimited vendors
- Trustpilot rating of 4.5 from 265 reviews
- Wide range of premium modules for marketplace features
- 14-day money-back guarantee
- Listed prices apply to the first purchase only; renewals cost more
- Subscriptions, auctions, and bookings need premium modules
- Some WordPress.org reviews report slow support and refund issues
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
Dokan
StarterStarts here
$119/year
1 site
- 4 premium modules
- Product bulk edit
- Vendor analytics
Professional
$187/year
3 sites
- 23 premium modules
- Subscriptions and Rank Math SEO
- Vendor review and seller verification
Business
$349/year
5 sites
- 42+ premium modules
- Auctions and booking integration
- Request for quotation and product Q&A
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
What Reddit says
Dokan
Users comparing Dokan with WCFM and other multi-vendor options say its UI and vendor onboarding are easy to use. Several say it feels shallow for serious marketplaces, with limits on multi-currency support and membership controls.
WowStore
Not enough Reddit discussion yet.
Dokan vs WowStore questions
Is Dokan better than WowStore?
On our comparison WowStore comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Dokan or WowStore?
Dokan starts at $119/year and WowStore starts at $34/year.
Can I get Dokan or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore