Convert Pro vs Easy WP SMTP

Easy WP SMTP wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureConvert ProEasy WP SMTP
Our scoreNot rated7.8/10
Starts at$89/year$49.50/year (better)
Free versionNoYes (better)
Refund window14 days14 days
BillingOne-time paymentSubscription
Active installs–500K+
Last Black Friday–70% off
CategoryEmail marketingEmail marketing
VendorBrainstorm ForceEasy WP SMTP
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Convert Pro if…

  • Marketers growing email lists with popups
  • Sites that need split-tested popups without custom code

Choose Easy WP SMTP if…

  • Site owners fixing contact form and WooCommerce email delivery
  • Agencies managing several client sites
  • You want to start free
  • You want the lower starting price

Features

Convert Pro

  • Drag and drop editor
  • Exit-intent and on-click popups
  • Page-level targeting
  • Split testing
  • 30+ mailer integrations
  • Device and referrer targeting
  • Google Analytics integration

Easy WP SMTP

  • Setup wizard
  • Many mailer options
  • Gmail and Microsoft 365 connection
  • Email logging
  • Email failure alerts
  • Backup connection

Pros and cons

Convert Pro

  • Covers popups, info bars, inline calls to action and yes/no forms in one plugin
  • Includes split testing and page-level targeting
  • Lifetime option is one payment with lifetime updates
  • 14-day money-back guarantee
  • No free version or free trial is listed
  • Annual plan includes updates and support for one year only
  • Lifetime plan costs 349 up front

Easy WP SMTP

  • Free version on WordPress.org with a 4.6 star rating
  • Works with many transactional mailers and custom SMTP servers
  • Setup wizard for first-time configuration
  • 14-day refund on paid plans
  • Gmail, Microsoft 365 and Amazon SES connections need a paid plan
  • Email logs, alerts, and backup connections need a paid plan
  • Paid plans renew yearly and are priced per site count

Pricing plans

Convert Pro

  • AnnualStarts here

    $89/year

    Unlimited sites

    • Premium support and updates for one year
    • Unlimited website usage
    • Risk-free guarantee
  • Lifetime

    $349 lifetime

    Unlimited sites

    • One payment
    • Lifetime support and updates
    • Unlimited website usage

Easy WP SMTP

  • BasicStarts here

    $49.50/year

    1 site

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers
  • Plus

    $99.50/year

    5 sites

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers
  • Pro

    $199.50/year

    10 sites

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers

What Reddit says

Convert Pro

Not enough Reddit discussion yet.

Easy WP SMTP

Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.

Convert Pro vs Easy WP SMTP questions

Is Convert Pro better than Easy WP SMTP?

On our comparison Easy WP SMTP comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Convert Pro or Easy WP SMTP?

Convert Pro starts at $89/year and Easy WP SMTP starts at $49.50/year.

Can I get Convert Pro or Easy WP SMTP cheaper on Black Friday?

Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.

Both products

Convert Pro is a powerful lead generation plugin that helps you create engaging popups, forms, and calls-to-action to boost conversions on your WordPress site.

Free version
No
Price
From $89/year
Category
Email marketing

Related comparisons