Charitable vs Woo Toolkit

Charitable wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureCharitableWoo Toolkit
Our score8.7/10Not rated
Starts at$69/year (better)$299/year
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs10K+–
Last Black Friday–40% off
CategoryeCommerceeCommerce
VendorWPCharitableCartFlows (Brainstorm Force)
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Charitable if…

  • Nonprofits running online donation campaigns
  • Agencies building fundraising sites for clients
  • You want the lower starting price

Choose Woo Toolkit if…

  • WooCommerce stores that want checkout upsells and cart recovery
  • Agencies managing several client stores on one license

Features

Charitable

  • Customizable donation forms
  • Full donation management
  • Recurring donations
  • Payment gateways
  • Donor dashboard and receipts
  • Peer to peer fundraising

Woo Toolkit

  • Checkout and funnel builder
  • Order bumps and one-click upsells
  • A/B split testing and funnel analytics
  • Cart abandonment recovery
  • Slide-out cart and in-cart upsells
  • Advanced coupons
  • App automation

Pros and cons

Charitable

  • Free version on WordPress.org
  • Unlimited campaigns and donors on every paid plan
  • No transaction fees on the Basic plan
  • 14-day money-back guarantee
  • Peer to peer fundraising and crowdfunding need the Pro plan at 199 per year
  • Multisite and client management need the Elite plan at 299 per year
  • Paid plans are annual subscriptions

Woo Toolkit

  • Six plugins in one license, listed at $1,253 per year when bought separately
  • Each license covers up to 30 websites
  • Free CartFlows version available on WordPress.org
  • 14-day money-back guarantee
  • Annual price renews at $449, well above the $299 first-year price
  • SureContact is a one-time 2,500-contact plan, not an ongoing allowance
  • OttoKit Pro access is for one year only

Pricing plans

Charitable

  • BasicStarts here

    $69/year

    1 site

    • Unlimited campaigns
    • Unlimited donors
    • No transaction fees
  • Plus

    $99/year

    1 site

    • Recurring donations
    • Annual receipts
    • Gift Aid
  • Pro

    $199/year

    1 site

    • Peer to peer fundraising
    • Crowdfunding
    • Stripe Connect

Woo Toolkit

  • Suite (Woo Toolkit)Starts here

    $299/year

    30 sites

    • Renews at $449 per year
    • CartFlows Pro, Modern Cart Pro, Cart Abandonment Recovery Pro
    • Power Coupons Pro, OttoKit Pro (1 year), SureContact
  • Suite lifetime (Woo Toolkit)

    $999 lifetime

    30 sites

    • One-time payment
    • Same bundle as the annual Suite plan
    • VIP priority support

Charitable vs Woo Toolkit questions

Is Charitable better than Woo Toolkit?

On our comparison Charitable comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.

Which is cheaper, Charitable or Woo Toolkit?

Charitable starts at $69/year and Woo Toolkit starts at $299/year.

Can I get Charitable or Woo Toolkit cheaper on Black Friday?

Both are on our Black Friday tracker. Woo Toolkit was 40% off last year.

Both products

CartFlows enhances your WooCommerce store by providing powerful tools to create sales funnels and optimize checkout processes.

Free version
Yes
Price
From $299/year
Category
eCommerce

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