AdTribes vs Charitable

Charitable wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureAdTribesCharitable
Our score8.6/108.7/10 (better)
Starts at$99.50/year$69/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs80K+ (better)10K+
Last Black Friday60% off–
CategoryeCommerceeCommerce
VendorAdTribesWPCharitable
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose AdTribes if…

  • WooCommerce stores that sell through Google Shopping or social channels
  • Agencies managing feeds for several client stores

Choose Charitable if…

  • Nonprofits running online donation campaigns
  • Agencies building fundraising sites for clients
  • You want the lower starting price

Features

AdTribes

  • 250+ feed templates
  • Rules and filters
  • Automatic feed refresh
  • GTIN, MPN and extra fields
  • Feed validator
  • Multilingual and multi-currency feeds

Charitable

  • Customizable donation forms
  • Full donation management
  • Recurring donations
  • Payment gateways
  • Donor dashboard and receipts
  • Peer to peer fundraising

Pros and cons

AdTribes

  • Free version on WordPress.org
  • 250+ feed templates covering ad networks, social stores and marketplaces
  • Plus and Business include the feed validator, translation and multi-currency addons
  • Business plan covers unlimited sites, including WordPress multisite
  • Renewals are at the normal price: Growth renews at $199 per year after the $99.50 first year
  • Growth does not include the feed validator, translation or multi-currency addons
  • WooCommerce only; other store platforms are not supported

Charitable

  • Free version on WordPress.org
  • Unlimited campaigns and donors on every paid plan
  • No transaction fees on the Basic plan
  • 14-day money-back guarantee
  • Peer to peer fundraising and crowdfunding need the Pro plan at 199 per year
  • Multisite and client management need the Elite plan at 299 per year
  • Paid plans are annual subscriptions

Pricing plans

AdTribes

  • GrowthStarts here

    $99.50/year

    1 site

    • Unlimited feeds and products
    • 250+ feed templates
    • Standard email support
  • Plus

    $179.50/year

    3 sites

    • Feed validator, translation and multi-currency addons included
    • Supports WPML, Polylang and TranslatePress
    • 20+ officially supported integrations
  • Business

    $249.50/year

    Unlimited sites

    • WordPress multisite compatible
    • Feed validator, translation and multi-currency addons included
    • Priority email support

Charitable

  • BasicStarts here

    $69/year

    1 site

    • Unlimited campaigns
    • Unlimited donors
    • No transaction fees
  • Plus

    $99/year

    1 site

    • Recurring donations
    • Annual receipts
    • Gift Aid
  • Pro

    $199/year

    1 site

    • Peer to peer fundraising
    • Crowdfunding
    • Stripe Connect

AdTribes vs Charitable questions

Is AdTribes better than Charitable?

On our comparison Charitable comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, AdTribes or Charitable?

AdTribes starts at $99.50/year and Charitable starts at $69/year.

Can I get AdTribes or Charitable cheaper on Black Friday?

Both are on our Black Friday tracker. AdTribes was 60% off last year.

Both products

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