Charitable vs Whols

Charitable wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureCharitableWhols
Our score8.7/10 (better)7.5/10
Starts at$69/year$199 lifetime
Free versionYesYes
Refund window14 days–
BillingSubscriptionLifetime deal
Active installs10K+ (better)3K+
Last Black Friday––
CategoryeCommerceeCommerce
VendorWPCharitableHasThemes
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Charitable if…

  • Nonprofits running online donation campaigns
  • Agencies building fundraising sites for clients

Choose Whols if…

  • WooCommerce stores selling to both wholesale and retail customers
  • Agencies building B2B stores for clients

Features

Charitable

  • Customizable donation forms
  • Full donation management
  • Recurring donations
  • Payment gateways
  • Donor dashboard and receipts
  • Peer to peer fundraising

Whols

  • B2B and B2C pricing
  • Registration and approval
  • Customer group management
  • Volume discounts
  • Lifetime updates
  • Premium support

Pros and cons

Charitable

  • Free version on WordPress.org
  • Unlimited campaigns and donors on every paid plan
  • No transaction fees on the Basic plan
  • 14-day money-back guarantee
  • Peer to peer fundraising and crowdfunding need the Pro plan at 199 per year
  • Multisite and client management need the Elite plan at 299 per year
  • Paid plans are annual subscriptions

Whols

  • Lifetime plans with no yearly fee
  • Free version available on WordPress.org
  • Covers B2B and B2C pricing in one plugin
  • Volume discounts and customer groups
  • No free trial listed on the pricing page
  • Trustpilot profile for the vendor shows a 2.5 out of 5 score from 10 reviews
  • No money-back period listed on the pricing page

Pricing plans

Charitable

  • BasicStarts here

    $69/year

    1 site

    • Unlimited campaigns
    • Unlimited donors
    • No transaction fees
  • Plus

    $99/year

    1 site

    • Recurring donations
    • Annual receipts
    • Gift Aid
  • Pro

    $199/year

    1 site

    • Peer to peer fundraising
    • Crowdfunding
    • Stripe Connect

Whols

  • PersonalStarts here

    $199 lifetime

    1 site

    • Personal and client websites
    • Lifetime updates
    • Premium support
  • Developer

    $299 lifetime

    5 sites

    • Up to 5 websites
    • Lifetime updates
    • Premium support
  • Agency

    $399 lifetime

    Unlimited sites

    • Unlimited websites
    • Lifetime updates
    • Premium support

Charitable vs Whols questions

Is Charitable better than Whols?

On our comparison Charitable comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Charitable or Whols?

Charitable starts at $69/year and Whols starts at $199 lifetime.

Can I get Charitable or Whols cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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