Better Payment vs WowStore

WowStore wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureBetter PaymentWowStore
Our score8/108.8/10 (better)
Starts at$44/year$34/year (better)
Free versionYesYes
Refund window–14 days
BillingSubscriptionSubscription
Active installs5K+–
Last Black Friday–88% off
CategoryeCommerceeCommerce
VendorBetter PaymentWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Better Payment if…

  • Sites that take donations or one-off payments
  • Agencies managing several client sites

Choose WowStore if…

  • WooCommerce stores that want a visual shop builder
  • Stores selling pre-order or deposit-based products
  • You want the lower starting price

Features

Better Payment

  • Campaign builder
  • Fundraising campaigns
  • Payment gateways
  • Premium invoices
  • Insightful analytics
  • Email reporting

WowStore

  • Product filters and variation swatches
  • Quick view, wishlist and compare
  • Pre-order and backorder
  • Partial payments
  • Sticky add to cart and upselling
  • Gutenberg Woo builder

Pros and cons

Better Payment

  • Free version listed on WordPress.org
  • Supports PayPal, Stripe and Paystack
  • Lifetime option with unlimited active sites
  • Includes campaign and fundraising tools
  • Money-back terms are not stated on the pages checked
  • No free trial is stated on the pages checked
  • Unlimited annual plan costs 139 a year, so the lifetime plan at 324 takes over two years to match it

WowStore

  • Free version available
  • 100+ premade templates and 48+ WooCommerce product blocks
  • Pre-order, backorder and partial payments built in
  • Lifetime license available
  • 14-day money-back guarantee on all plans
  • Pro features need a paid plan; the free version is limited
  • The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
  • Lifetime plans cost 104 to 165 with no renewal

Pricing plans

Better Payment

  • Single SiteStarts here

    $44/year

    1 site

    • 1 active site
    • Campaign builder and analytics
    • PayPal, Stripe and Paystack support
  • Unlimited Sites

    $139/year

    Unlimited sites

    • Unlimited active sites
    • Fundraising campaigns
    • Premium invoices
  • Lifetime

    $324 lifetime

    Unlimited sites

    • Unlimited active sites
    • One-time payment
    • Same features as Unlimited Sites

WowStore

  • Yearly (1 site)Starts here

    $34/year

    1 site

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Yearly (unlimited sites)

    $75/year

    Unlimited sites

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Lifetime (1 site)

    $104 lifetime

    1 site

    • Lifetime updates and support
    • 100+ premade templates
    • All Pro features

Better Payment vs WowStore questions

Is Better Payment better than WowStore?

On our comparison WowStore comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Better Payment or WowStore?

Better Payment starts at $44/year and WowStore starts at $34/year.

Can I get Better Payment or WowStore cheaper on Black Friday?

Both are on our Black Friday tracker. WowStore was 88% off last year.

Both products

WowStore

8.8/10

Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.

Free version
Yes
Price
From $34/year
Category
eCommerce

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