Empowering WooCommerce Stores to Sell More
- Free version
- Yes
- Price
- From $31.85/year
- Category
- eCommerce
Not announcedBlack Friday deal for Better Badge Pro
Better Badge Pro vs WowStore
Better Badge Pro wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Better Badge Pro | WowStore |
|---|---|---|
| Our score | 8.2/10 | 8.8/10 (better) |
| Starts at | $31.85/year (better) | $34/year |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 600+ | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | Innocodia | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Better Badge Pro if…
- WooCommerce stores running sales and promotions
- Agencies setting up badges for client stores
- You want the lower starting price
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
Features
Better Badge Pro
- 100+ built-in badges
- Scheduled badges
- Display rules and filters
- Multiple badges per product
- Custom HTML and CSS
- Live preview
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
Better Badge Pro
- Free version on WordPress.org with 100+ built-in badges
- Scheduled start and end dates for badges
- Display rules and product filters for targeting badges
- Lifetime option is listed on the pricing page
- Lifetime option has no price on the pricing page
- Premium support is included for one year only
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
Better Badge Pro
StarterStarts here
$31.85/year
1 site sites
- 1 year premium support
- Regular plugin updates
- 30-day money-back guarantee
Growth
$64.35/year
5 sites sites
- 1 year premium support
- Regular plugin updates
- 30-day money-back guarantee
Business
$122.85/year
10 sites sites
- 1 year premium support
- Regular plugin updates
- 30-day money-back guarantee
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
Better Badge Pro vs WowStore questions
Is Better Badge Pro better than WowStore?
On our comparison Better Badge Pro comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Better Badge Pro or WowStore?
Better Badge Pro starts at $31.85/year and WowStore starts at $34/year.
Can I get Better Badge Pro or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore