Avada is a best-selling multipurpose WordPress theme with a visual page builder and prebuilt websites.
- Free version
- No
- Price
- From $49/year
- Category
- Themes
Not announcedBlack Friday deal for Avada
Avada vs Divi
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Avada | Divi |
|---|---|---|
| Our score | 5.7/10 | 6.7/10 (better) |
| Starts at | $49/year (better) | $89/year |
| Free version | No | No |
| Refund window | – | 30 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 80% off |
| Category | Themes | Themes |
| Vendor | ThemeFusion | Elegant Themes |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Avada if…
- Freelancers building client sites
- Agencies that manage many sites
- You want the lower starting price
Choose Divi if…
- Designers who build many client sites
- Users who want a visual builder without code
Features
Avada
- Live Builder
- 120+ design and layout elements
- 110+ prebuilt websites
- 600+ Avada Studio content items
- WooCommerce support
- Custom branding
Divi
- Visual theme builder
- Divi AI
- Divi Quick Sites
- Ecommerce integration
- Divi Cloud
- 24/7 live chat support
Pros and cons
Avada
- 110+ prebuilt websites and 120+ elements to start from
- Pricing scales from 1 site to 1,000 sites
- One-time Classic license still sold on ThemeForest
- ThemeForest buyers rate it 4.78 out of 5 from 26,605 ratings
- Pricing is per site, so costs grow with each site
- Classic license includes only 6 months of support
- Ties sites to the theme and its page builder
Divi
- No code visual builder with a theme builder
- Unlimited websites on every plan
- Lifetime option with a one-time payment
- 30-day free trial
- Black Friday 2025 deal of 80% off Divi Pro or a Divi Pro bundle, per the vendor
- No free version
- Pro services such as VIP support need the $277 a year plan
- No Trustpilot or G2 rating for Elegant Themes found
Pricing plans
Avada
Solo EssentialStarts here
$49/year
1 site sites
- Avada One Essential
- Live Builder and prebuilt websites
- Yearly subscription
Solo Pro
$99/year
1 site sites
- Avada One Pro
- Live Builder and prebuilt websites
- Yearly subscription
Studio Essential
$99/year
5 sites sites
- Avada One Essential
- Yearly subscription
Divi
DiviStarts here
$89/year
Unlimited sites
- Divi theme and builder
- Billed yearly
- 30-day free trial
Divi Pro
$277/year
Unlimited sites
- Divi theme, builder and all Pro services
- Billed yearly
- 30-day free trial
Divi Lifetime
$249 once
Unlimited sites
- Divi theme and builder for life
- One-time payment for Divi and Divi Dash
- No yearly renewal
What Reddit says
Avada
Reddit discussion of Avada is mostly negative, led by reports of critical Avada Builder vulnerabilities (file read and SQL injection) and one site owner who suspects an Avada exploit led to a hack. Other threads cover options-page errors and questions about compatibility with WordPress 7 updates, and no posts clearly praise the theme.
Divi
Reddit users discuss Divi mostly through questions about whether to keep using it, reports of a slow builder and layout breakage after moving to Divi 5, and hard-to-fix styling problems. Some say it still has features Gutenberg lacks and that their Divi sites keep working well.
Avada vs Divi questions
Is Avada better than Divi?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Avada or Divi?
Avada starts at $49/year and Divi starts at $89/year.
Can I get Avada or Divi cheaper on Black Friday?
Both are on our Black Friday tracker. Divi was 80% off last year.
Both products
Divi is our flagship theme and visual page builder.
- Free version
- No
- Price
- From $89/year
- Category
- Themes
Not announcedBlack Friday deal for Divi