Astra is a highly customizable WordPress theme trusted by over 2 million websites, offering advanced options and a WooCommerce performance booster.
- Free version
- Yes
- Price
- From $99/year
- Category
- Themes
Not announcedBlack Friday deal for Astra
Astra vs Divi
Divi wins 3 of the 5 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Astra | Divi |
|---|---|---|
| Our score | 8.3/10 (better) | 6.7/10 |
| Starts at | $99/year | $89/year (better) |
| Free version | Yes (better) | No |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Subscription |
| Active installs | 1M+ | – |
| Last Black Friday | 40% off | 80% off (better) |
| Category | Themes | Themes |
| Vendor | Brainstorm Force | Elegant Themes |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Astra if…
- Agencies building client sites
- Users who want a lightweight theme with add-ons
- You want to start free
Choose Divi if…
- Designers who build many client sites
- Users who want a visual builder without code
- You want the lower starting price
Features
Astra
- Free base theme
- Astra Pro add-on
- AI site generation
- Premium starter templates
- Spectra Pro and Ultimate Addons
- Hosted websites and domain
Divi
- Visual theme builder
- Divi AI
- Divi Quick Sites
- Ecommerce integration
- Divi Cloud
- 24/7 live chat support
Pros and cons
Astra
- Free base theme on WordPress.org
- Reddit users describe it as lightweight and fast
- Works with the block editor and common page builders
- 14-day money-back guarantee on all plans
- Starter templates and premium modules need a paid plan
- Some Reddit users find the free version limited
- Some Reddit users say Astra Pro is not worth the price
Divi
- No code visual builder with a theme builder
- Unlimited websites on every plan
- Lifetime option with a one-time payment
- 30-day free trial
- Black Friday 2025 deal of 80% off Divi Pro or a Divi Pro bundle, per the vendor
- No free version
- Pro services such as VIP support need the $277 a year plan
- No Trustpilot or G2 rating for Elegant Themes found
Pricing plans
Astra
Astra Pro + AIStarts here
$99/year
3 sites
- Astra Pro addon
- AI site generation
- 1 hosted website with a free domain for the first year
Astra Pro + AI (lifetime)
$279 once
3 sites
- No recurring cost for the WordPress toolkit
- AI platform and hosting run for 3 years
Essential Toolkit + AI
$199/year
10 sites
- Spectra Pro and Ultimate Addons for Elementor
- 300+ premium templates
- 2 hosted websites
Divi
DiviStarts here
$89/year
Unlimited sites
- Divi theme and builder
- Billed yearly
- 30-day free trial
Divi Pro
$277/year
Unlimited sites
- Divi theme, builder and all Pro services
- Billed yearly
- 30-day free trial
Divi Lifetime
$249 once
Unlimited sites
- Divi theme and builder for life
- One-time payment for Divi and Divi Dash
- No yearly renewal
What Reddit says
Astra
Reddit users discuss Astra mainly as a free WordPress theme with an optional Astra Pro add-on, and some ask whether it is too heavy for beginners. Recurring problems include WordPress.com plans blocking theme installs, Pro license activation failing, and difficulty customising headers and menus.
Divi
Reddit users discuss Divi mostly through questions about whether to keep using it, reports of a slow builder and layout breakage after moving to Divi 5, and hard-to-fix styling problems. Some say it still has features Gutenberg lacks and that their Divi sites keep working well.
Astra vs Divi questions
Is Astra better than Divi?
On our comparison Divi comes out ahead on 3 of 5 measurable points. The right pick still depends on what you build.
Which is cheaper, Astra or Divi?
Astra starts at $99/year and Divi starts at $89/year.
Can I get Astra or Divi cheaper on Black Friday?
Both are on our Black Friday tracker. Astra was 40% off last year. Divi was 80% off last year.
Both products
Divi is our flagship theme and visual page builder.
- Free version
- No
- Price
- From $89/year
- Category
- Themes
Not announcedBlack Friday deal for Divi
