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Asset CleanUp Pro8.9/10W3 Total Cache Pro8.2/10

Asset CleanUp Pro vs W3 Total Cache Pro

Asset CleanUp Pro wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureAsset CleanUp ProW3 Total Cache Pro
Our score8.9/10 (better)8.2/10
Starts at$49/year (better)$99/year
Free versionYesYes
Refund window30 days30 days
BillingSubscriptionSubscription
Active installs100K+900K+ (better)
Last Black Friday––
CategoryPerformancePerformance
VendorGabe LivanBoldGrid
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Asset CleanUp Pro if…

  • Site owners fixing slow WordPress pages
  • Agencies optimizing client sites
  • You want the lower starting price
Asset CleanUp Pro reviewVisit Asset CleanUp Pro (opens in a new tab)

Choose W3 Total Cache Pro if…

  • Site owners who want advanced caching on one site
  • Agencies managing several client sites
W3 Total Cache Pro reviewVisit W3 Total Cache Pro (opens in a new tab)

Features

Asset CleanUp Pro

  • Unload unused CSS and JavaScript
  • Disable whole plugins per page
  • Precise rules
  • Reduce render-blocking resources
  • Test changes safely

W3 Total Cache Pro

  • Full site delivery
  • Remove unused CSS and JS
  • Eliminate render-blocking CSS
  • Delay scripts
  • WebP image conversion
  • Cache hit statistics
  • REST API caching

Pros and cons

Asset CleanUp Pro

  • Free Lite version on WordPress.org
  • Precise per-page control of assets
  • 30-day money-back guarantee
  • Pro features need a paid license
  • Pricing is per production site

W3 Total Cache Pro

  • Free version on WordPress.org with 900,000+ active installs
  • Full set of page, CDN and asset optimisation features
  • 30-day money-back guarantee
  • Multi-site licences at 5 and 10 sites
  • Pro features need an annual licence
  • Bulk licence pricing is not published on the page

Pricing plans

Asset CleanUp Pro

  • BasicStarts here

    $49/year

    1 production site sites

    • Updates and priority support
    • 30-day money-back guarantee

  • Plus

    $79/year

    Up to 3 production sites sites

    • Up to 3 production sites

  • Unlimited

    $149/year

    Agencies and multi-site owners sites

    • For agencies and multi-site owners

W3 Total Cache Pro

  • 1 Site LicenseStarts here

    $99/year

    1 site

    • Covers 1 site
    • Annual licence

  • 5 Site Licenses

    $350/year

    5 sites

    • Covers 5 sites
    • Includes 1 free plugin configuration ($125 value)

  • 10 Site Licenses

    $500/year

    10 sites

    • Covers 10 sites
    • Includes 2 free plugin configurations ($250 value)

Asset CleanUp Pro vs W3 Total Cache Pro questions

Is Asset CleanUp Pro better than W3 Total Cache Pro?

On our comparison Asset CleanUp Pro comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Asset CleanUp Pro or W3 Total Cache Pro?

Asset CleanUp Pro starts at $49/year and W3 Total Cache Pro starts at $99/year.

Can I get Asset CleanUp Pro or W3 Total Cache Pro cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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