Advanced Ads vs Charitable

Advanced Ads wins 4 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureAdvanced AdsCharitable
Our score8.9/10 (better)8.7/10
Starts at€59/year (better)$69/year
Free versionYesYes
Refund window30 days (better)14 days
BillingSubscriptionSubscription
Active installs90K+ (better)10K+
Last Black Friday––
CategoryeCommerceeCommerce
VendorWpadvancedadsWPCharitable
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Advanced Ads if…

  • Site owners who run display ads
  • Publishers managing ad placements across several sites
  • You want the lower starting price

Choose Charitable if…

  • Nonprofits running online donation campaigns
  • Agencies building fundraising sites for clients

Features

Advanced Ads

  • Pre-defined ad placements
  • Ad layouts
  • Reporting
  • Tracking
  • Google Ad Manager integration

Charitable

  • Customizable donation forms
  • Full donation management
  • Recurring donations
  • Payment gateways
  • Donor dashboard and receipts
  • Peer to peer fundraising

Pros and cons

Advanced Ads

  • Free version on WordPress.org with a 4.9 average rating from 1,462 reviews
  • Pre-defined placements need no coding
  • 30-day money-back guarantee on paid plans
  • Advanced Ads Pro features need a paid plan
  • Prices are listed in EUR on the pricing page
  • No free trial

Charitable

  • Free version on WordPress.org
  • Unlimited campaigns and donors on every paid plan
  • No transaction fees on the Basic plan
  • 14-day money-back guarantee
  • Peer to peer fundraising and crowdfunding need the Pro plan at 199 per year
  • Multisite and client management need the Elite plan at 299 per year
  • Paid plans are annual subscriptions

Pricing plans

Advanced Ads

  • ProStarts here

    €59/year

    1 site sites

    • Advanced Ads Pro included
    • 1 year of support and updates
    • Free activation on test sites
  • All Access, single site

    €89/year

    1 site sites

    • All add-ons included
    • Advanced Ads Pro included
    • 1 year of support and updates
  • All Access, 2-5 sites

    €129/year

    2-5 sites sites

    • All add-ons included
    • Advanced Ads Pro included
    • 1 year of support and updates

Charitable

  • BasicStarts here

    $69/year

    1 site

    • Unlimited campaigns
    • Unlimited donors
    • No transaction fees
  • Plus

    $99/year

    1 site

    • Recurring donations
    • Annual receipts
    • Gift Aid
  • Pro

    $199/year

    1 site

    • Peer to peer fundraising
    • Crowdfunding
    • Stripe Connect

Advanced Ads vs Charitable questions

Is Advanced Ads better than Charitable?

On our comparison Advanced Ads comes out ahead on 4 of 4 measurable points. The right pick still depends on what you build.

Which is cheaper, Advanced Ads or Charitable?

Advanced Ads starts at €59/year and Charitable starts at $69/year.

Can I get Advanced Ads or Charitable cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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