WPForms vs YS LeadGen

WPForms wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureWPFormsYS LeadGen
Our score7.8/10 (better)7.5/10
Starts at$49.50/year (better)$59/year
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionFree + paid plans
Active installs5M+ (better)10+
Last Black Friday70% off–
CategoryFormsForms
VendorWPFormsYS LeadGen
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose WPForms if…

  • Small business sites that need contact and lead forms
  • Sites that take payments through forms
  • You want the lower starting price

Choose YS LeadGen if…

  • Stores that want email sign-ups and cart recovery popups
  • Sites building lead lists

Features

WPForms

  • Form builder with templates
  • Smart conditional logic
  • Payments
  • Entry management
  • Google Sheets, Calendar and Drive integrations
  • Zapier and webhooks
  • Surveys and polls

YS LeadGen

  • Drag and drop popup builder
  • Exit intent, scroll and time triggers
  • Email marketing integrations
  • WooCommerce triggers and cart abandonment popups
  • A/B testing and lead export
  • Targeting rules

Pros and cons

WPForms

  • Free WPForms Lite version on WordPress.org
  • 14-day money-back guarantee
  • Trustpilot rating of 5.0 from 64 reviews
  • Plans are priced per year with 1, 3, 5 or unlimited supported sites
  • Stripe, Square and PayPal add processing fees on Basic and Plus
  • Basic and Plus cover only 1 and 3 sites
  • Introductory pricing applies in the first year; renewals are at full price

YS LeadGen

  • Free version on WordPress.org
  • Drag and drop popup builder
  • Paid plans include lifetime updates and support
  • Free version is capped at 3 popups, 3 forms and 1,000 views
  • Paid plans differ mainly in site count, since all plans list the same common features

Pricing plans

WPForms

  • BasicStarts here

    $49.50/year

    1 site

    • Additional processing fees on Stripe, Square and PayPal
    • Special introductory pricing
  • Plus

    $99.50/year

    3 sites

    • Additional processing fees on Stripe, Square and PayPal
    • Special introductory pricing
  • Pro

    $199.50/year

    5 sites

    • 5 supported sites
    • Special introductory pricing

YS LeadGen

  • Free

    Free

    1 site sites

    • Up to 3 popups and 3 forms
    • Up to 1,000 total views
    • Community support
  • StarterStarts here

    $59/year

    1 site sites

    • Unlimited popups, forms and views
    • Lifetime updates and support
    • All common features
  • Growth

    $99/year

    up to 3 sites sites

    • Unlimited popups, forms and views
    • Lifetime updates and support
    • All common features

What Reddit says

WPForms

Reddit users are mostly critical of WPForms, saying key features such as file uploads and access to form entries sit behind a paywall, and the free version lacks fields like phone and date of birth. A developer also accuses its maker, Awesome Motive, of putting a backdoor in WPForms Lite.

YS LeadGen

Not enough Reddit discussion yet.

WPForms vs YS LeadGen questions

Is WPForms better than YS LeadGen?

On our comparison WPForms comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, WPForms or YS LeadGen?

WPForms starts at $49.50/year and YS LeadGen starts at $59/year.

Can I get WPForms or YS LeadGen cheaper on Black Friday?

Both are on our Black Friday tracker. WPForms was 70% off last year.

Both products

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