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WowShipping9.1/10WP Ultimate CSV Importer PRO8.2/10

WowShipping vs WP Ultimate CSV Importer PRO

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureWowShippingWP Ultimate CSV Importer PRO
Our score9.1/10 (better)8.2/10
Starts at$48/year$199 once
Free versionYesYes
Refund window14 days–
BillingSubscriptionOne-time payment
Active installs700+20K+ (better)
Last Black Friday88% off–
CategoryeCommerceeCommerce
VendorWPXPOSmackcoders
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose WowShipping if…

  • WooCommerce stores with weight or location-based shipping
  • Stores shipping to several countries or regions
WowShipping reviewVisit WowShipping (opens in a new tab)

Choose WP Ultimate CSV Importer PRO if…

  • Site owners migrating or bulk-editing WordPress content
  • Agencies importing client data on many sites
WP Ultimate CSV Importer PRO reviewVisit WP Ultimate CSV Importer PRO (opens in a new tab)

Features

WowShipping

  • 30+ table rate conditions
  • Location-based shipping
  • Weight and dimension rates
  • Shipping zones and classes
  • Handling fees and incremental rates
  • Expected delivery time

WP Ultimate CSV Importer PRO

  • CSV, XML and Excel import
  • Update existing data
  • Scheduled imports and exports
  • Media import
  • Field mapping and templates
  • Third-party plugin support

Pros and cons

WowShipping

  • Free version on WordPress.org
  • 30+ conditions for building shipping rates
  • Works with WooCommerce shipping zones and classes
  • Lifetime license available
  • 14-day money-back guarantee on all plans
  • Most conditions need the Pro plan; the free version includes basic features only
  • Unlimited-site yearly plan costs 101 per year
  • Some third-party reviews quote older prices, so check the pricing page

WP Ultimate CSV Importer PRO

  • Free version available on WordPress.org
  • One-time payment with lifetime updates
  • Unlimited sites on every paid plan
  • Supports WP-CLI and large-file batch processing
  • Each add-on, such as the WPML or Custom Fields versions, is a separate one-time purchase
  • A 1-star Trustpilot review says the MasterStudy LMS import did not work as advertised

Pricing plans

WowShipping

  • Yearly (1 site)Starts here

    $48/year

    1 site

    • 1 year of updates
    • All Pro features
    • Priority support

  • Yearly (unlimited sites)

    $101/year

    Unlimited sites

    • 1 year of updates
    • All Pro features
    • Priority support

  • Lifetime (1 site)

    $150 lifetime

    1 site

    • Lifetime updates
    • All Pro features
    • Priority support

WP Ultimate CSV Importer PRO

  • Custom Fields ImportStarts here

    $199 once

    Unlimited sites

    • Import, update and export
    • Scheduled imports
    • Lifetime updates with one-time payment

  • Premium

    $299 once

    Unlimited sites

    • Import, update and export
    • Scheduled imports
    • Third-party integrations

  • WPMLStarts here

    $199 once

    Unlimited sites

    • Lifetime updates
    • 1 year of free support
    • One-time payment

WowShipping vs WP Ultimate CSV Importer PRO questions

Is WowShipping better than WP Ultimate CSV Importer PRO?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, WowShipping or WP Ultimate CSV Importer PRO?

WowShipping starts at $48/year and WP Ultimate CSV Importer PRO starts at $199 once.

Can I get WowShipping or WP Ultimate CSV Importer PRO cheaper on Black Friday?

Both are on our Black Friday tracker. WowShipping was 88% off last year.

Both products

WowShipping

9.1/10

All-in-One Table Rate Shipping Plugin for WooCommerce – WowShipping allows you to add table rate shipping methods that automatically calculate pricing at checkout using predefined conditional rules.

Free version
Yes
Price
From $48/year
Category
eCommerce
Not announcedBlack Friday deal for WowShipping

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