Woo Toolkit vs WowShipping

WowShipping wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureWoo ToolkitWowShipping
Our scoreNot rated9.1/10
Starts at$299/year$48/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs–700+
Last Black Friday40% off88% off (better)
CategoryeCommerceeCommerce
VendorCartFlows (Brainstorm Force)WPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Woo Toolkit if…

  • WooCommerce stores that want checkout upsells and cart recovery
  • Agencies managing several client stores on one license

Choose WowShipping if…

  • WooCommerce stores with weight or location-based shipping
  • Stores shipping to several countries or regions
  • You want the lower starting price

Features

Woo Toolkit

  • Checkout and funnel builder
  • Order bumps and one-click upsells
  • A/B split testing and funnel analytics
  • Cart abandonment recovery
  • Slide-out cart and in-cart upsells
  • Advanced coupons
  • App automation

WowShipping

  • 30+ table rate conditions
  • Location-based shipping
  • Weight and dimension rates
  • Shipping zones and classes
  • Handling fees and incremental rates
  • Expected delivery time

Pros and cons

Woo Toolkit

  • Six plugins in one license, listed at $1,253 per year when bought separately
  • Each license covers up to 30 websites
  • Free CartFlows version available on WordPress.org
  • 14-day money-back guarantee
  • Annual price renews at $449, well above the $299 first-year price
  • SureContact is a one-time 2,500-contact plan, not an ongoing allowance
  • OttoKit Pro access is for one year only

WowShipping

  • Free version on WordPress.org
  • 30+ conditions for building shipping rates
  • Works with WooCommerce shipping zones and classes
  • Lifetime license available
  • 14-day money-back guarantee on all plans
  • Most conditions need the Pro plan; the free version includes basic features only
  • Unlimited-site yearly plan costs 101 per year
  • Some third-party reviews quote older prices, so check the pricing page

Pricing plans

Woo Toolkit

  • Suite (Woo Toolkit)Starts here

    $299/year

    30 sites

    • Renews at $449 per year
    • CartFlows Pro, Modern Cart Pro, Cart Abandonment Recovery Pro
    • Power Coupons Pro, OttoKit Pro (1 year), SureContact
  • Suite lifetime (Woo Toolkit)

    $999 lifetime

    30 sites

    • One-time payment
    • Same bundle as the annual Suite plan
    • VIP priority support

WowShipping

  • Yearly (1 site)Starts here

    $48/year

    1 site

    • 1 year of updates
    • All Pro features
    • Priority support
  • Yearly (unlimited sites)

    $101/year

    Unlimited sites

    • 1 year of updates
    • All Pro features
    • Priority support
  • Lifetime (1 site)

    $150 lifetime

    1 site

    • Lifetime updates
    • All Pro features
    • Priority support

Woo Toolkit vs WowShipping questions

Is Woo Toolkit better than WowShipping?

On our comparison WowShipping comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Woo Toolkit or WowShipping?

Woo Toolkit starts at $299/year and WowShipping starts at $48/year.

Can I get Woo Toolkit or WowShipping cheaper on Black Friday?

Both are on our Black Friday tracker. Woo Toolkit was 40% off last year. WowShipping was 88% off last year.

Both products

CartFlows enhances your WooCommerce store by providing powerful tools to create sales funnels and optimize checkout processes.

Free version
Yes
Price
From $299/year
Category
eCommerce

All-in-One Table Rate Shipping Plugin for WooCommerce – WowShipping allows you to add table rate shipping methods that automatically calculate pricing at checkout using predefined conditional rules.

Free version
Yes
Price
From $48/year
Category
eCommerce

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