Import and export WooCommerce products with images, custom fields, and variation data using CSV, XML, Excel, TSV, or Google Sheets.
- Free version
- –
- Price
- From $69/year
- Category
- eCommerce
WebToffee Product Import Export vs WowShipping
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WebToffee Product Import Export | WowShipping |
|---|---|---|
| Our score | Not rated | 9.1/10 |
| Starts at | $69/year | $48/year (better) |
| Free version | – | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | 700+ |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | WebToffee | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WebToffee Product Import Export if…
- WooCommerce store owners moving product catalogues
- Stores that update prices or stock in bulk
Choose WowShipping if…
- WooCommerce stores with weight or location-based shipping
- Stores shipping to several countries or regions
- You want to start free
- You want the lower starting price
Features
WebToffee Product Import Export
- Bulk import and export
- Multiple file formats
- Images and custom meta
- Advanced filtering
- Scheduled imports and exports
WowShipping
- 30+ table rate conditions
- Location-based shipping
- Weight and dimension rates
- Shipping zones and classes
- Handling fees and incremental rates
- Expected delivery time
Pros and cons
WebToffee Product Import Export
- Supports simple, variable, grouped, and subscription products
- Single site plan starts at 69 USD per year
- 30-day money-back guarantee
- Scheduled FTP and SFTP runs
- Licence is a 12-month subscription, which renews each year
- No free version listed on the product page
- Multi-site plans cost 129 USD and 249 USD per year
WowShipping
- Free version on WordPress.org
- 30+ conditions for building shipping rates
- Works with WooCommerce shipping zones and classes
- Lifetime license available
- 14-day money-back guarantee on all plans
- Most conditions need the Pro plan; the free version includes basic features only
- Unlimited-site yearly plan costs 101 per year
- Some third-party reviews quote older prices, so check the pricing page
Pricing plans
WebToffee Product Import Export
Single SiteStarts here
$69/year
1 site
- 1 year of updates and support
- 30-day money-back guarantee
Up to 5 Sites
$129/year
5 sites
- 1 year of updates and support
- 30-day money-back guarantee
Up to 25 Sites
$249/year
25 sites
- 1 year of updates and support
- 30-day money-back guarantee
WowShipping
Yearly (1 site)Starts here
$48/year
1 site
- 1 year of updates
- All Pro features
- Priority support
Yearly (unlimited sites)
$101/year
Unlimited sites
- 1 year of updates
- All Pro features
- Priority support
Lifetime (1 site)
$150 lifetime
1 site
- Lifetime updates
- All Pro features
- Priority support
WebToffee Product Import Export vs WowShipping questions
Is WebToffee Product Import Export better than WowShipping?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, WebToffee Product Import Export or WowShipping?
WebToffee Product Import Export starts at $69/year and WowShipping starts at $48/year.
Can I get WebToffee Product Import Export or WowShipping cheaper on Black Friday?
Both are on our Black Friday tracker. WowShipping was 88% off last year.
Both products
All-in-One Table Rate Shipping Plugin for WooCommerce – WowShipping allows you to add table rate shipping methods that automatically calculate pricing at checkout using predefined conditional rules.
- Free version
- Yes
- Price
- From $48/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowShipping